Promotion strategies

Be seen and turn browsers into repeat buyers.

Show the world you’re up and running on eBay

Fun, free, illustrated images to celebrate your #sellerlife on social media and video calls.

A graphic of a storefront, with a sign hanging in the window that says "I'm up and running on eBay."

Top 5 promotion strategies

Take your marketing to the next level with these tips:

  1. Open an eBay Store. eBay Stores subscribers get a powerful suite of tools to help build, manage, promote, and track their business on eBay. As an eBay Stores subscriber, you’ll be able to showcase your listings in a fully customizable eBay Store and get special access to advanced design, marketing, and reporting features.

  2. Get more eyes on your listings. Increase your visibility by optimizing your listings for search engines. Use eBay Advertising to create effective ad placements in prominent locations across eBay.

  3. Use Seller Hub Discounts. Create customized discounts and coupons to incentivize buyers to spend more in your store. 

  4. Take advantage of Social Media. Millions of people use social media every day. They share their passions with the world, and they connect with what they love.

  5. Go global. Reach buyers around the world risk-free. The Global Shipping Program is a great way to expand your market and your sales. Selling across the world is as easy as selling across town.

Incentivize buyers

With Seller Hub Discounts, you can create customized offers to showcase your inventory and incentivize buyers to buy and spend more. It's free to all eBay Stores subscribers and is available for fixed-price listings that offer electronic payment.

Provide services your buyers want

An open box with packaging materials around it

Set a competitive returns policy

A red mug inside of an open box with styrofoam fillers around it

Offer free, fast shipping

eBay search results on mobile device, showing the option to filter by "Guaranteed to arrive in 3 days or less"

Manage estimated delivery times

Get to know your buyers

Hear what these buyers have to say about shopping on eBay.

Tina describes the importance of communication and transparency in her purchase decisions when she shops for collectibles.

As an avid vintage clothing shopper, Janet shares how listings can give her an emotional connection to the items she’s looking for.

Ben, a seventh-grade science teacher, describes how he makes purchase decisions on supplies for his classroom.

Improve your visibility

Show buyers you’re a pro and they’ll put their trust in you.

Learn how to become a Top Rated Seller and how it can elevate your sales.

Learn how to promote your listings to help them stand out from the crowd and drive more sales.

Including the right words, phrases, and information in your listings can get you seen by a lot more buyers.

Boost your sales

Discover how an eBay Store is your all-in-one online-business solution to help you get more out of the eBay marketplace and millions of buyers. Get exclusive marketing and merchandising tools, plus customization features to build a brand that keeps customers coming back.

Discounts Manager is the quick and easy tool that lets you market your merchandise like a pro! Create customized offers that encourage buyers to shop from you and spend more on each order, like sales events that are seasonal, for specific holidays, for specific categories, or just to clear out inventory. It also lets you create and view scheduled, active, and inactive sales within your Store. You can even schedule sales for a later date, or reschedule them after they end. Best of all: it’s free for Stores subscribers!

Learn how the Global Shipping Program makes it as easy as selling across town. Tap in to international demand and sell to buyers in countries around the world.

Send offers to buyers of some of your listings with the "Offer to buyers" feature in Seller Hub. By targeting buyers who are interested in your items, you may increase your conversion rate.

Track your success

Learn how Seller Hub can help you manage your business and help you maintain excellent customer service. At a glance, you can:

  • See your current status and how you’re trending.
  • Get timely alerts when you need to take action.
  • Get recommendations and personalized coaching to help you improve.
  • View "Start" and "End" dates for Good ’Til Cancelled listings.

Your reports contain valuable information for tracking your performance and understanding your business. To see your sales and traffic reports:

  • Visit the Performance tab in Seller Hub or go to My eBay to view your sales reports.
  • Visit the Performance tab in Seller Hub to view your traffic reports.

Turn knowledge into profit. Subscribe to Marketplace Research by Terapeak and:

  • Determine the market value of products you plan to sell.
  • Find best-performing keywords and categories for your listings.
  • Track products to gauge seasonal demand.
  • Monitor your competition.
  • Determine the most effective formats and upgrades to help sell specific products.

Learn more

See how your items have performed on eBay prior to your listings.

  • Use Advanced Search to help you get a complete picture of your market before you set pricing.

Keep sold-out listings active

Apply the out-of-stock option in My eBay, and buyers will only see in-stock listings, helping you avoid having to cancel a transaction. This applies only to Good ’Til Cancelled listings.