Digital Services Act
What is the Digital Services Act
The European Commission adopted the Digital Services Act to provide a safe and accountable online environment for consumers. Digital platforms including online marketplaces like eBay are required to comply with regulations that aim to increase accountability, consumer protection, and transparency.
Here’s what you need to know
If you’re a registered business seller who has listings available for purchase to buyers in the European Union, your listings will reflect the rules established by the Digital Services Act. Starting in early 2024, your business contact information will be displayed on listings that are available for purchase by EU buyers.
Customize your business contact details
To make things easier, we’ve created a new page for sellers to customize their contact details (phone number and email address) that will be displayed on listings available to EU buyers. Our user-friendly interface is designed to pre-populate the contact details you provided when you registered as a business, but you can also manually update these details.
Log into your Account Settings on My eBay.
Navigate to the Public business information page.
Add the business contact details (phone number and email) your customers can use.
Which sellers are required to provide their business information to EU buyers?
If you’re registered as a business seller on eBay and have listings eligible for purchase by EU buyers, then you’ll have to provide your business information. Starting in early 2024, your business seller information will appear on listings available for purchases to EU buyers.
What information is shown on my listings?
Your business name, business address, verified email and phone number, and where relevant, business registration number will appear on your listings available for purchase to EU buyers. It’s recommended that you include your business's customer service contact information (phone number and email), if applicable.
Why do I need to provide my business information on my listings?
This is a requirement based on the Digital Services Act (DSA). By displaying your information on your listings, you’ll comply with the objectives of the DSA to drive transparency and increase trust.
Can I change my pre-populated information if needed?
Yes, you’ll be able to change your pre-populated email address and phone number.
Are there any exceptions for providing my business information publicly to EU buyers?
There are no exceptions for registered business sellers. This is a regulation that online marketplaces like eBay must comply with in order to offer services to buyers in the EU.
What if I don't want my listings to include my business information?
If you have listings that are marked as eligible to ship to countries in the European Union, eBay will include your business information on the listing for EU buyers. If you don’t want your business information shown on listings available for purchase to EU buyers, you can specify that listings be unavailable to buyers in countries in the European Union.
If I work out of my home, do I still have to provide my business information?
Yes, you will need to provide your customer-facing information if you are a registered business seller on eBay. Public facing seller information will appear on your listings available for purchase to EU buyers. eBay will be required to include this information on listing available to EU buyers in early 2024, which means you’ll need to include these details.
How is the Digital Services Act (DSA) different from what I provide based on INFORM?
Both the DSA and US INFORM are consumer protection laws that are designed to create a safe and transparent online buying process. When you register as a business on eBay, you’re asked to comply with these regulations that we adhere to as a trusted marketplace. This will include providing your business details (e.g., business name and address, and verified phone number and email). We recommend you add your customer service phone number instead of your personal number.
The information you provide during the registration of a business account can be used or you can customize it in the public facing information section of Account settings that will be used to comply with both regulations. For more information on INFORM, visit our Seller Center page.
If I use eBay International Shipping do I still need to include this information?
Yes, you still need to include your business's contact information. This is a requirement based on the Digital Services Act. By displaying your information on your listings, you’ll comply with the objectives of the DSA to drive transparency and increase trust. Learn more about eBay International Shipping.