Luxury watches, from start to finish

Everything you need to know for fast, hassle-free selling.

A close up of two gold luxury watches against a dark blue background

How to sell successfully on eBay

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Savvy shoppers

Buyers are looking for a high-end experience. Give a detailed description of the watch and collateral, including information about its origin, condition, customization, repair history, and defects.

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Sell with confidence

Authenticity Guarantee ensures physical authentication and verified returns at no cost to you.

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Reach your targets

69% of luxury shoppers buy pre-owned, with eBay being one of the most popular buying destinations.

Create a winning listing

Learn to list like a pro

eBay Academy

Topics that teach you to:

  • Make your listings stand out
  • Ship items securely
  • Communicate with buyers
  • Grow your business

Listing tips

Learn how to:

  • Check time accuracy
  • Clearly describe the condition
  • List all collateral items
  • Utilize item specifics

Get the right shot

  • Try every angle
  • Get close up
  • Only show items buyer will receive
  • Display all the defects and flaws
  • Take multiple photos
A person uses their cell phone to take a picture of a watch against a white background

Shipping and packaging

Make it an easy process

Receive discounted shipping services by using eBay Labels and get items to your buyer smoothly by shipping them to our authentication facility. Proper shipping ensures a smooth authentication process.

  • Pack the item with bubble wrap or tissue paper to ensure a tight fit in the box and to avoid damages.
  • Ensure that all relevant information is on your shipping label. If you use eBay Labels, everything—including the unique code that allows the authenticator to process orders smoothly—is included. If you create your own shipping labels, be sure to include the code on the third line as shown in the example.
  • Only include items in the original listing as sold, no extra merchandise.
  • Ship to the authenticator address indicated within View Order Details/eBay orders from My eBay and not directly to the customer.
Sample label for watches

How the authentication facility ships and packs

  1. The authentication team receives the watch and any collateral materials, including but not limited to box and papers, and confirms that the item is consistent with the listing title, description, and images.
  2. The authentication team performs a multi-point physical authentication inspection.
  3. A security tag is attached to the watch and is then carefully packaged with eBay-branded boxes and a unique NFC-enabled authentication card filled with detailed information about the item.
  4. The watch is shipped to the buyer via expedited FedEx tracked shipping with secure, signature-required delivery.

Give and get support

eBay supports you even when the transaction is complete


✔  Seller help  ➔
⟳  Returns  ➔
☏  Customer service tips  ➔

Authenticity Guarantee returns and protections

  • In the case of a return, we confirm you get back what you sent out.
  • Items are inspected before they get back to you.
  • If something happens that is out of your control, we stand behind you.
  • Money Back Guarantee is also offered on final sales that are not Authenticity Guarantee orders.

Sell with total confidence

With Authenticity Guarantee, eBay has your back every step of the way.

A person holding an open box with a luxury watch inside