2023 Winter Seller Update

This winter, we’re building on previous updates and continuing our ongoing work to make running and growing your business easier.

We’re continuously investing in our marketplace to help you manage your business more efficiently, accelerate your sales velocity, and bring more buyers to you. Last year we introduced eBay International Shipping, our new international shipping service. Now when you ship to international buyers, we handle the international logistics for you at no additional cost, and waive the International fee for sellers. Plus, we continue to invest heavily in advertising on Google and in other major media channels to bring more buyers to you at no additional cost. You probably saw and heard our popular “Let’s Ride” ads for eBay Motors.

We also invested in category-specific improvements in 2022 that bring more buyers to our platform and increase vibrancy across all categories. We launched the eBay vault for graded trading cards; acquired TCGPlayer, which connects sellers with passionate collectors around the world; acquired myFitment, which assures buyers that the vehicle Parts & Accessories that they purchase will fit; and introduced free shipping labels when you sell high-value sneakers through Authenticity Guarantee. In addition, we continue to make improvements that benefit all users. We doubled the number of free photos you can add to your listings—from 12 to 24—and enabled you to upload videos to your Storefront and item pages at no cost to you.

Looking forward, we’ll continue to invest in our buyer and seller experiences. In our 2023 Winter Seller Update, we’re providing details about how we're moving closer toward our goal of eliminating unpaid items, and to help support enhancements we’re making to our marketplace, we’re announcing some changes to our fee structure. We're increasing some final value fees but no category will see greater than a 0.35% increase, and some optional listing upgrades will decrease. We’re also further expanding the fee credit we give you when you provide great service by fully refunding a buyer’s return.

Running your business

  • Continuing our efforts to eliminate unpaid items

Fees & financials

  • Expanding the per-order fee credit
  • Free and reduced-cost listing upgrades
  • Final value fee adjustments in some categories
  • eBay International Shipping, with no International selling fee

Seller Updates at a glance

Be prepared when updates go live.