Seasonal playbook

Great tips for any peak selling season

7 best practices for Sellers

1. Research trends and products

Dive deeper with Terapeak + eBay.

2. Determine what to sell

Plan what products to source and how to price them.

3. Optimize your listings

From pictures to pricing, follow these best practices.

4. Help buyers find items

Match products with Sellers’ search terms.

5. Optimize for mobile

More and more of your customers are mobile.

6. Ship with eBay supplies

Your buyers trust the eBay brand.

7. Do more with an eBay store

Get more out of the eBay marketplace.

Stay current with other Seller insights and eBay News

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Listen to our weekly podcast

Weekly tips on starting, running, and growing your business.

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Learn from other eBay Sellers

Connect with Sellers like you.

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Stay current with eBay News

Need-to-know updates for your eBay business.

Win the season with these social channel tactics

  • Set up an Instagram or Facebook account and use them to attract buyers to eBay.
  • Show off your products with great photos. If possible, show them in use or propped to reflect the current season.
  • Actively post at least once a week (same day if you’re doing it once a week) to build up consistency with your followers.
  • Plan a series of posts in advance so you can easily post each time.
  • Post about your expertise in the area of items you sell or post about a relevant topic you have knowledge about.
  • Post testimonials and positive comments you receive from customers (screen shots from feedback or My Messages).
  • Collaborate with others to put outfits together from your individual listings.
  • Hashtag the brands you’re promoting.
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eBay for Business on YouTube

Whether you’re just starting to sell and looking for instructions and tips, or you’re a reseller building a small business, we’ll share the inspiration, how-tos, news, advice, and seller stories to help power your success.

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How to create the perfect listing any time of year

There are four parts to the perfect listing

  • Title
  • Item Specifics
  • Quality Photos
  • Price

Examples of perfect listing titles


  • Lululemon Swiftly Tech LS 2.0 Iced Iris Crew Shirt Long Sleeve
  • Nike Air Jordan 1 Retro High OG Baroque Brown Bio Hack Size 11


  • VIZIO V405-H19 V-Series 40" Class 4K HDR 120Hz Smart TV New
  • Google Chromecast Ultra 4K Digital Media Streamer - Black (GA3A00403A14)

Trading Cards & Collectibles

  • 2021 Topps Series 1 Short Print Photo Variation Babe Ruth (#81) Yankees SP
  • Hallmark 2020 Holiday Ornament Gingerbread Cutie – 11th in Christmas Cupcakes – Mint in box

Pro Tip: Perfect titles AND item specifics help searchability of your listings.

Example of a good listing title.

Sell more during peak periods

Tips to boost your profits

Boost your visibility

Improve exposure with Promoted Listings.

Better impressions

Sell more with volume pricing

Your customers will spend more, buy more.

Offer volume pricing

Centralize your business

Manage your business with one convenient tool.

Use Seller Hub

Get more value with eBay Labels

Print, manage, track, and save with eBay Labels.

Simplify shipping

Use offers to buyers

When buyers show interest in your product target them with an offer.

Learn how

Keep selling after the sale

Offer post-sale deals and discounts.

Make more sales

Tips for taking time away from your business

Everyone occasionally needs some time away—whether it’s to recharge your batteries, take care of an emergency, or catch up on orders during peak times.

You can let buyers know you’re away for a period of time without worrying. When you indicate you’ll be away, your handling and estimated delivery times will automatically be adjusted. You can also schedule this time in advance.