Reach more buyers easily with updated offers
Now, there are more ways to send offers automatically and reach interested buyers faster.
What you need to know
Sending offers to buyers is one of the most effective ways to help drive sales. Now, we're making it faster and easier than ever for you to connect with more buyers, with more ways to automate offers and expand buyer targeting.
More ways to save time and reach buyers with automated offers
Earlier this year, we introduced a feature that lets eBay Store subscribers fully automate offers across their inventory. Available through the Seller Hub Marketing Tab, this feature allows Store subscribers to choose which listings to send offers on based on criteria such as category or price range.
All sellers–even those who don’t have a Store subscription—can also set up automated offers right from the Active Listings page, by manually selecting which listings to include. Now, we’re expanding this functionality to allow you to include any listing, regardless of buyer interest, in your offers. Previously, you could only set up these automatic offers on listings that already had interested buyers.
Just select the listings you want to include, define your offer terms, and we’ll automatically send offers to any existing or new interested buyers for those listings.
This gives you the flexibility to choose exactly which listings you’re sending automatic offers for, and saves you time by allowing you to fully automate offers whether or not there are currently interested buyers.
Get your offers in front of even more buyers
Your offers can now connect with more potential buyers who are seriously eyeing your listings. We’re expanding the criteria to determine which buyers are eligible for offers, to include more indicators of potential buyer interest at multiple stages along their shopping journey.
This means your offers can reach more interested buyers quicker, increasing the chances they'll see and respond to your offers early.
Next steps
Head over to your Active Listings page to set up automatic offers across your inventory, regardless of whether or not your listings currently have interested buyers.
If you’re an eBay Store subscriber, you can also go to your Seller Hub Marketing tab to set up fully automated offers based on criteria such as category or price. eBay Store subscribers also have access to detailed analytics in the Seller Hub Marketing tab so you can track the performance of your automated offers and adjust your strategy.
Keep an eye out for more enhancements to offers to buyers as we continue to work to save you time and expand your reach.
FAQs
How do I set up automated offers from the Active Listings page?
From your Active Listings page, select all listings you want to send an offer on. Then choose “Send offers” under the “Actions” button. From there, you can set your offer terms, and choose to “Send automated offers.” Once you select “Send,” your offer will immediately go to any currently interested buyers, and will be automatically sent to any new interested buyers.
What is the difference between automated offers in the Seller Hub Marketing tab and on the Active Listings page?
Automated offers in the Seller Hub Marketing tab are only available to eBay Store subscribers. Here, you can choose criteria such as category or price range to determine which listings you’ll automatically send offers for. Plus, any listing you create later will be included in your offers if they match the criteria.
The Active Listings page is available to all sellers. From this page, you can manually select each listing you want to send offers for, and choose to send offers automatically to any new interested buyers on those listings.
Where can I access analytics for my offers to buyers?
eBay Store subscribers have access to analytics through the Seller Hub Marketing tab. Select “Buyer groups” from the left hand menu and look for the “Offer analytics” option to see a breakdown of your offers’ performance.