Set up your eBay Store
Take your eBay business to the next level with access to marketing tools, discounted fees, and exclusive features to help build your brand.
Set your business apart with an eBay Store
With an eBay Store, you can create a brand for your business. It helps you stand out and build trust with your buyers. Bring all your listings together in a single, branded location, where you get discounted fees, more free listings per month, and access to exclusive tools to manage and promote your business.
Benefits of an eBay Store
A personalized business on eBay
Showcase your catalog of items with a customized brand and build a loyal customer base by sending your buyers newsletters, coupons, and more.
More free listings & lower fees
Get more zero insertion fee listings with an eBay Store and lower your upfront costs. You can also save on final value fees compared to non-Store subscribers.
Access to a variety of marketing tools
Manage your Store with easy access to Seller Hub where you can offer exclusive coupons to your buyers and gain sales insights with Product Research.
Choose the Store subscription that fits your business
Once you’re registered as a seller on eBay and have a valid payment method on file, you can select the best Store subscription to get your business started or help your business grow on our marketplace.
* See Terms and conditions.
Customize your Store
Build your Store’s brand and get your business noticed by potential buyers with these tips.
Name your Store
Select a name that tells buyers exactly what you’re selling and helps search engines find your Store.
Add your Store logo and billboard
Give your Store a more professional look with a logo and billboard image that represents your brand and Store.
Add a description and video
Write a short description of your brand, company, what you sell, or even add a video. Learn how
Set up categories
Organize your listings and display your items with up to 300 Store categories so buyers can view different sections of your inventory.
Add featured listings
Showcase a set of products to feature on your Store. You have up to 4 rows with 6 listings for a maximum of 24 items.
Build your brand
Brand consistency matters. That’s why we’ll automatically add your branding to your listings.
Did you know? When customers save you as their favorite Store, they can subscribe to your newsletter—a fantastic way to announce sales, promos, new products, and build a loyal customer base.
