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3 Reviews
A Quick, Easy Read That Will Turn You From Zero To Hero
I bought this book on recommendation from an acquaintance in Phoenix. I grabbed the last copy at the bookstore, took it home and began to read.
If you need a crash course in writing killer ad copy, this book is it.
It includes examples, headlines, plus tips for getting your letter opened and read. And for those who don't know, Dan Kennedy is a master copywriter who regularly turns down clients who want him to write copy.
In other words, this book is written by the master himself. Not some self-proclaimed "guru" who started two years ago.
If you need a start-to-finish guide for writing an effective sales letter, get this book. I keep it next to me everytime I write a sales letter. I refer to it regularly, especially to get good headline ideas.
All I can say is: BUY IT!Read full review...
The Ultimate Sales Letter by Daniel S. Kennedy
This book, in my opinion, is one of the very best book on creating sales letters. I consider it to be Dan Kennedy's best work.
Other than being 9 years old.
Other than being nine years old, the writing is ok. Since the fall of the US this book is definitely behind times.