Product ReviewsColor Wow by Color Wow Root Cover Up Powder - Red 0.07 oz

Truly Amazed!

I have a coppery Auburn shade of red. Narurally? I'm a dirty Blonde starting to go gray. Didn't want to get more and more hightlights or get too light? So I went Red instead. Most spray on products are more brown than red and would be very difficult to apply along the sides to push hair behind my ears.

But? Color Wow? It's so easy to use, it didn't take much at all to cover and I can put it just where I need it. I waste less product and it isn't stiff where I put Color Wow like sprays leaves it. My hair is baby-fine, so that is really important to me.

But the best thing? It absolutely blends in and matches my coppery-red Auburn! I didn't think it would, having tried 2 sprays. One close, but still stciky-stiff and the other was too brown. It matches, it really does that! It's my new go-to product!Read full review...

Verified purchase:  Yes | Condition: new | Sold by: healthy_sexy_be...

Wow Root Cover Up

It's okay. I can't use dye on my hair until my next colorist appointment, but my hair grows fast, so I use this in between. It is hard to cover the gray, but it does it a little. It doesn't come off on the pillow. I think it's kind of pricey for what it is though.Read full review...

Verified purchase:  Yes | Condition: new | Sold by: icitysales

Highly recommend

Fantastic product stays on hair really well. They need to have more red variations for colors, but the one I bought matched my hair perfectly. I recently lightened it so now I’m not sure it’ll probably be too dark, red.Read full review...

Long lasting coverage ,

Excellent long lasting color. My hair shade is lightest golden brown and the Red wow shade , blended perfectly with my grey roots . Would definitely recommend this product.

Verified purchase:  Yes | Condition: new | Sold by: theinnerbeauty

Great Product

Matching perfectly for red hair. Have been using the product in-between root touch-up and really looks natural.

Verified purchase:  Yes | Condition: new | Sold by: garagesalecoach

Finally can cover my roots between coloring

Great product! finally I can temporally cover my roots between coloring. It is a beautiful red brownish shade, Love it!

Verified purchase:  Yes | Condition: new | Sold by: theinnerbeauty

Much better than Clairol product.

Works much better than the Clairol product. The red shade is a subtle reddish brown that blends in perfectly.

Verified purchase:  Yes | Condition: new | Sold by: theinnerbeauty

My wife loves it!!

My wife says this is the best product she has found for doing quick touch ups on her hair. Highly recommended.

Verified purchase:  Yes | Condition: new | Sold by: UMwo4ZJnSSS@Del...

Excellent product!

Excellent product! It's not smelly or stickly like alot of other gray coverup products I've used. It looks natural, and stays on for several days after applying. It doesn't cover 100%, but it's good enough. I love it!Read full review...

Verified purchase:  Yes | Condition: new | Sold by: theinnerbeauty

Skeptical

am now a believer. I have gray hair dyed Red. This is the only product i will use to cover up new growth in between coloring. Looks natural and allows me to go longer between coloring.

Would not hesitate to purchase again.Read full review...

Verified purchase:  Yes | Condition: new | Sold by: beautogen