3 min article

Manage your eBay Store

Once you've opened an eBay Store, you can begin to personalize your store to let buyers know more about your business and the products you sell.

We're rolling out some changes to help you showcase your inventory and attract more buyers to your eBay Store. Keep an eye out for the following updates and new features:

  • About tab
  • Category menu
  • Branded mini-header and accessible search bar
  • Marketing banners
  • Store policies
  • Featured listings and categories

 

You'll find all the tools for managing and customizing your eBay Store in Seller Hub - opens in new window or tab. You can organize your listings within custom store categories, select items to feature, and more. Find more about managing your store in the Seller Center - opens in new window or tab.

If you haven't opted in to Seller Hub, you can do so when you select Manage eBay Store below.

Manage eBay Store - opens in new window or tab

Add your store logo and billboard

Adding your logo and a billboard image can give your store a more professional finish. The billboard is displayed across the top of your storefront so make sure to choose an image that represents your brand and store.

Here's how to add or change your store logo or billboard:

  1. Select the Store tab in Seller Hub.
  2. Go to the Billboard or Logo section.
  3. Select Add Image.

Your logo size should be 300 x 300 pixels and less than 12MB. Your billboard should be 1200 x 270 pixels and less than 12MB.

Add an About description and store policies

Let buyers know more about your business by including a short description about your brand or company and what you sell. Buyers will be able to read your description by selecting the About tab on your storefront.

Here's how to add a description of your eBay Store:

  1. Select the Store tab in Seller Hub and select the About tab.
  2. Enter your description in the About this store section.
  3. Select Preview or Publish.

You can also add store policies to the About tab, choosing from Shipping, Returns, Warranty, Data Privacy Policy, and Other Policies. Here's how to add your store policies:

  1. Select the Store tab in Seller Hub and select the About tab.
  2. Choose a policy from the Select policy dropdown and select Add policy.
  3. Copy and paste your policy into the text field and select Preview or Publish.

Keep in mind, there's a 4,000 character limit on policies, and your policies should be applicable to all listings in your store.

Tip
If you need to take a break from your eBay Store, you can schedule some time away and choose whether you want to allow or pause item sales. Find out more in our Time Away help page.

Feature your listings

Show your products to more buyers by adding rows of featured listings to your storefront. You can choose to display your items under the following titles: Featured listings, Best Sellers, Popular Products, Holiday Collection, Items on Sale, Just In, Top Picks.

  1. Select the Store tab in Seller Hub.
  2. Go to the Feature your listings section.
  3. Select a title from the Select row name dropdown and select Add row.
  4. Choose your featured listings by selecting Select a listing.

You can add up to 4 rows of listings and up to 6 listings per row. If you'd like to change or delete the listings displayed on your storefront, simply select the pencil icon on the listing tile.

Manage store categories

You can create up to 300 store categories to help organize your listings and display your items to buyers. You don't need to use the categories on the eBay site — you can create your own.

Here's how to create a category in your eBay Store:

  1. Select the Store tab in Seller Hub.
  2. Select Store Categories on the left-hand side.
  3. Select Add Categories to add up to 5 categories that best fit the items you're selling.
  4. Select Save.

You can also add subcategories to your categories by selecting Edit next to the categories on the Manage Store Categories page. However, you won't be able to create subcategories if your categories already contain listings.

If you'd like to delete or rename a category, you can do so by selecting Edit next to the category.

Featured categories

Once you've created your categories, you can choose to feature up to 6 categories on your storefront to help buyers shop by category.

  1. Select the Store tab in Seller Hub.
  2. Under Featured categories, select Add categories.
  3. Select a category from the Category dropdown.
  4. Select Add Image and choose your image.
  5. Select Preview or Publish.

When choosing your image, it’s best to use a square image that's 300 x 300 pixels. Categories need to contain at least one active listing to be displayed on the storefront.

Create a clickable marketing banner

You can add a clickable marketing banner to your storefront to showcase a listing or store category. Buyers can then select the banner to browse the listing or category.

Here's how to create a clickable marketing banner:

  1. Select the Store tab in Seller Hub.
  2. In the Start using a Marketing Banner section, select Add a banner.
  3. Under Choose a banner destination, select Store category or Listing.
  4. Choose the Category dropdown, or Select a listing and select your category or listing.
  5. Select Add a banner image to upload your image.
  6. Enter a title and description to display on your banner.
  7. Select Save banner.

Your clickable marketing banner image should be 600 x 600 pixels and less than 12MB.

Change your eBay Store name

While you can change the name of your eBay Store in Seller Hub, we don't advise it because any marketing links or bookmarks created by your buyers will no longer work, and your store will also be ranked as a new site in some search engine results.

If you still want to change the name of your eBay Store, the new name can't be:

  • the username of another member on eBay, or be misleadingly similar to the username of another eBay member
  • identical or misleadingly similar to another company's name that's protected by trademark law
  • a name that contains the word “eBay,” or a name which is misleadingly similar to “eBay”

We take our role in protecting intellectual property very seriously. Before you rename your store, read our article on intellectual property rights and using eBay's intellectual property.

Change your eBay Store subscription

You can get lower fees and additional business tools by upgrading your store to a higher level. Or, if you currently have a monthly subscription, you can change your renewal cycle to a yearly subscription.

Here's how to change your Store subscription level:

  1. On your My Subscriptions - opens in new window or tab page, select Change subscription.
  2. On the Choose a Store Subscription page, find the eBay Store level you want to change to and choose Select and review.
  3. On the Review and Submit page, review your order and then select Submit order to confirm your subscription changes.

To change your eBay Store's renewal cycle:

  1. On your My Subscriptions - opens in new window or tab page, select Change subscription.
  2. On the Choose a Store Subscription page, you'll see your current subscription. Select Change to monthly if you want to go from yearly to monthly, or Change to yearly if you want to go from monthly to yearly.
  3. On the Review and Submit page, review the details and choose Submit order to confirm your eBay Store term changes.

Your subscription levels and change in terms are subject to the Terms of Service - opens in new window or tab you agreed to when you signed up for your eBay Store.

By customizing your eBay Store, you can give buyers a better idea of your brand's personality and the products you sell.

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