16 min article

Store selling fees

For a monthly subscription, you can run your own eBay Store. The fees and benefits vary depending on the type of Store subscription you choose.

When you have an eBay Store, you'll get more listings with zero insertion fees and pay lower final value fees, compared to selling without a Store. You'll also get access to additional tools to manage and promote your business.

The rest of the fee structure is the same as non-Store owners: We charge two main types of fees – an insertion fee when you create a listing, and a final value fee when your item is sold.

The amount we charge for Store subscribers depends on the item's price, the format and category you choose for your listing, any optional listing upgrades you add, your Store subscription package, and how you are performing as a seller. Fees may apply if you end your auction-style listing early.

Store subscription fees

When you open an eBay Store, you'll choose a Store package: Starter, Basic, Premium, Anchor, or Enterprise. Visit our Seller Center - opens in new window or tab to learn more about the benefits of opening an eBay Store.

When you first subscribe, you'll choose between automatic monthly or yearly renewals. For either option, we charge the subscription fee on a monthly basis.

Store type Store subscription fee per month
Monthly renewal Yearly renewal
Starter $7.95 $4.95
Basic $27.95 $21.95
Premium $74.95 $59.95
Anchor $349.95 $299.95
Enterprise Not currently available $2,999.95

We'll bill you for your Store every month until you cancel your subscription. To find out how fees are charged when you change your Store level or cancel your subscription/close your Store, please read our Stores Subscription Terms of Service - opens in new window or tab.

Insertion fees

When you list an item for sale, we charge a fee per listing, per category. We call this an insertion fee. If you choose to list your item in two categories, you'll also pay an insertion fee for the second category.

Insertion fees are nonrefundable if your item doesn't sell. If you have a Basic, Premium, Anchor, or Enterprise Store subscription and your auction-style listing ends in a sale, the insertion fee will be credited back (exclusions apply).

If you relist your item, we charge an insertion fee for the original listing and each time your item is relisted.

Zero insertion fee listings

All sellers get a monthly allocation of zero insertion fee listings. As a Store subscriber, you get more zero insertion fee listings per month than non-Store sellers. The number you get depends on the Store subscription package you choose. You can use them for new listings, or when you relist items.

Keep in mind, selling limits apply and certain categories are excluded from the zero insertion fee listings offer. Learn more about how zero insertion fee listings work, including the terms and exclusions for those listings.

Duplicate listings and multiple items

If you create a duplicate auction-style listing for the same item, we charge an insertion fee per listing (one for the original and another for the duplicate), even if the listing doesn't appear on eBay for its full listing duration. Consider scheduling your auctions to end at different times, so if a bidder doesn't win your first listing, they have a chance to bid on your duplicate listing. Read more about our duplicate listings policy.

For listings with multiple items, including listings with variations, you only pay one insertion fee. We calculate the insertion fee based on the total start price of your listing, which is the item price multiplied by the quantity. For example, if you list 10 items at $4.00 each, the total start price is $40. If you list 100 items at $4.00 each, the total start price is $400.

Good 'Til Cancelled listings

For Good 'Til Cancelled listings, we charge an insertion fee every 30-day period. Your listing will renew automatically every 30 days unless your item sells before that timeframe, you cancel your listing, or your listing violates an eBay policy and we end your listing. Good 'Til Cancelled listings count toward your monthly zero insertion fee listings. Fee amounts are based on the terms in effect when the listing goes live and when it renews.

Zero insertion fee listing allocations and insertion fees

Store type Zero insertion fee listings allocation per month/insertion fee per listing after allocation
Auction-style listings* Fixed price listings**
Starter 100/$0.30
Basic 250/$0.25 250/$0.25
Premium 500/$0.15 1,000/$0.10
Anchor 1,000/$0.10 10,000/$0.05
Enterprise 2,500/$0.10 100,000†/$0.05
All Store types All listings appropriate for and listed in the Musical Instruments & Gear > Guitars & Basses category are not subject to insertion fees

* You can use your allocation of zero insertion fee listings for your auction-style listings in the following categories:

  • Antiques
  • Art
  • Clothing, Shoes & Accessories
  • Coins & Paper Money
  • Collectibles
  • Dolls & Bears
  • Entertainment Memorabilia
  • Health & Beauty
  • Jewelry & Watches
  • Pottery & Glass
  • Sports Memorabilia, Fan Shop & Sports Cards
  • Stamps
  • Toys & Hobbies

**You can use your allocation of zero insertion fee listings in most categories when listing in the fixed price format, but there are a few exclusions. See our Zero insertion fee listings article for details of excluded categories.

†Enterprise Store subscribers can purchase additional zero insertion fee listings for fixed price listings in add-on bundles. Bundles must be used within the calendar month of purchase:

  • 10,000 additional zero insertion fee listings - $250.00 per month
  • 50,000 additional zero insertion fee listings - $1,000.00 per month

Final value fees

We charge a final value fee when your item or relisted item sells, or if we determine that you intended to complete a sale outside of eBay.

Final value fees vary depending on the category you choose and are calculated as a percentage of the total amount the buyer pays, including shipping and handling. Sales tax isn't included.

If you offer or reference your contact information or ask a buyer for their contact information in the context of buying or selling outside of eBay, we charge you a final value fee based on the total amount of the sale even if the item doesn't sell. In this situation, the total amount of the sale is determined as follows:

  • Auction-style listing format: The total amount of the sale is the auction start price, the Buy It Now price (if applicable), the reserve price (if applicable), or the price identified between the buyer and seller, whichever is highest
  • Fixed price listing format: The total amount of the sale is the fixed price or the price identified between the buyer and seller, whichever is higher

When you use a zero insertion fee listing, you still have to pay the final value fee.

Additional final value fees for sellers not meeting our performance expectations

We may apply additional final value fees on your sales in the following circumstances:

  • If your account doesn't meet our minimum seller performance standards for the US at the time of sale, there will be an additional 4 percentage points fee on the standard final value fees at the time the item sells. You can go to your Seller Dashboard - opens in new window or tab to check your current seller level for the US region. Above Standard and eBay Top-rated Sellers will not be charged this fee; or
  • If your rate of 'Item not as described' returns is evaluated in your service metrics as Very High in one or more categories, your final value fees will increase by 4 percentage points for sales in those categories. You can view your personalized service metrics on your Service Metrics dashboard - opens in new window or tab in Seller Hub.

Final value fees are capped in most categories, with the maximum amount determined by the listing category and whether the seller has a Store subscription. However, the additional final value fees for sellers who do not meet our minimum performance standards and/or who have a Very High rate of 'Item not as described' returns are not subject to maximum final value fee caps and will be applied to the total amount of the sale, including shipping. We'll indicate which listings are subject to additional fees on your Account Summary - opens in new window or tab.

Note: If your account isn't meeting our minimum seller performance standards and you're rated Very High in your rate of 'Item not as described' returns at the time of the sale, you'll only be charged the additional final value fee for not meeting our minimum seller performance standards.

Examples of final value fee calculations

Seller A sold some Business & Industrial equipment in the Commercial Printing Presses category. The total amount of the sale including shipping is $4,650. The seller has a Premium Store subscription, an Above Standard seller performance level and an evaluation of Low for 'Item not as described' returns on eBay.com in the Business & Industrial category.

Final value fee calculation: 1.5% of $4,650 = $69.75

 

Seller B sold a men's wristwatch for $9,640, including shipping. The seller has an Anchor Store subscription, an Above Standard seller performance level and a Very High evaluation for 'Item not as described' returns on eBay.com in the Jewelry & Watches category, so an additional 4% final value fee applies.

Final value fee calculation: 9.15% of $9,640 = $882.06 (fee capped at $250). 4% of $9,640 = $385.60. Total final value fee: $250 + $385.60 = $635.60

 

Seller C sold a DVD for $18 with free shipping. The seller has a Basic Store subscription, a Below Standard seller performance level, and an evaluation of Very High for 'Item not as described' returns on eBay.com in the DVDs & Movies category. An additional 4% final value fee applies for not meeting our minimum seller performance standards.

Final value fee calculation: 12% of $18 = $2.16. 4% of $18 = $0.72. Total final value fee: $2.16 + $0.72 = $2.88

These examples are provided solely to illustrate how final value fees are calculated. Other fees may apply.

 

Please note that we charge different fees for non-Store sellers and different fees for selling vehicles in our Motors category.

Starter Store subscribers
Category Final value fee
% of total amount of sale
Standard fees for most categories, including Music > Records 10% (maximum fee $750*)
Books
DVDs & Movies
Music (except Records category)
12% (maximum fee $750*)
Musical Instruments & Gear > Guitars & Basses 3.5% (maximum fee $350*)
Select Business & Industrial categories:
  • Heavy Equipment, Parts & Attachments > Heavy Equipment
  • Printing & Graphic Arts > Commercial Printing Presses
  • Restaurant & Food Service > Food Trucks, Trailers & Carts
2% (maximum fee $300*)

* Maximum fee caps do not apply to the additional final value fees charged to sellers who are not meeting our performance expectations.

Basic, Premium, Anchor, and Enterprise Store subscribers
Category Final value fee
% of total amount of sale (maximum fee $250*)
Antiques 9.15%
Art 9.15%
Baby 9.15%
Books 12%
Most Business & Industrial categories, except: 9.15%
  • Heavy Equipment, Parts & Attachments > Heavy Equipment
  • Printing & Graphic Arts > Commercial Printing Presses
  • Restaurant & Food Service > Food Trucks, Trailers & Carts
1.5%
Most Cameras & Photo categories, including Camera & Photo Accessories > Memory Cards. Except: 6.15%
  • Camera & Photo Accessories (except Memory Cards)
  • Camera Drone Parts & Accs
  • Replacement Parts & Tools
  • Tripods & Supports
  • Other Cameras & Photo
9.15%
Most Cell Phones & Accessories categories, including Cell Phone Accessories > Memory Cards. Except: 6.15%
  • Cell Phone Accessories (except Memory Cards)
  • Other Cell Phones & Accs
9.15%
Clothing, Shoes & Accessories 9.15%
Coins & Paper Money 6.15%
Collectibles 9.15%
Most Computers/Tablets & Networking categories, including Tablet & eBook Reader Accs > Memory Card & USB Adapters. Except: 6.15%
  • Desktops & All-In-Ones
  • Laptops & Netbooks
  • Tablets & eBook Readers
  • Computer Components & Parts:
    • CPUs/Processors
    • Memory (RAM)
    • Motherboards
    • Motherboards & CPU combos
  • Drives, Storage & Blank Media > Hard Drives (HDD, SDD & NAS)
  • Monitors, Projectors & Accessories > Monitors
  • Printers, Scanners, & Supplies > Printers
4%
  • 3D Printers & Supplies:
    • 3D Printer Consumables
    • Parts & Accessories
  • Computer Cables & Connectors
  • Keyboards, Mice & Pointers
  • Laptop & Desktop Accessories
  • Other Computers & Networking
  • Power Protection, Distribution
  • Tablet & eBook Reader Accs (except Memory Card & USB Adapters. See 6.15%)
9.15%
Most Consumer Electronics categories, except: 6.15%
  • Multipurpose Batteries & Power
  • Portable Audio & Headphones > Portable Audio Accessories
  • TV, Video & Home Audio:
    • TV, Video & Audio Accessories
    • TV, Video & Audio Parts
  • Vehicle Electronics & GPS:
    • Car Electronics Accessories
    • GPS Accessories & Tracking
  • Virtual Reality:
    • Cases, Covers & Skins
    • Parts
    • Other Virtual Reality Accessories
9.15%
Crafts 9.15%
Dolls & Bears 9.15%
DVDs & Movies 12%
Entertainment Memorabilia 9.15%
Gift Cards & Coupons 9.15%
Health & Beauty 9.15%
Home & Garden 9.15%
Jewelry & Watches 9.15%
eBay Motors:
  • Automotive Tools & Supplies
  • Parts & Accessories (except Apparel & Merchandise and In-Car Technology, GPS & Security categories)
8.15%
eBay Motors > Parts & Accessories > Apparel & Merchandise 9.15%
eBay Motors > Parts & Accessories > In-Car Technology, GPS & Security 6.15%
Most Music categories, except: 12%
  • Records
9.15%
Most Musical Instruments & Gear categories, except: 7.15%
  • DJ Equipment
  • Pro Audio Equipment
6.15%
  • Guitars & Basses
3.50%
Pet Supplies 9.15%
Pottery & Glass 9.15%
Specialty Services 9.15%
Sporting Goods 9.15%
Sports Mem, Cards & Fan Shop 9.15%
Stamps 6.15%
Tickets & Experiences 9.15%
Toys & Hobbies 9.15%
Travel 9.15%
Most Video Games & Consoles categories, except: 6.15%
  • Other Video Games & Consoles
  • Video Game Accessories
  • Replacement Parts & Tools
  • Video Games
9.15%
  • Video Game Consoles
4%
Everything Else 9.15%

* Maximum fee caps do not apply to the additional final value fees charged to sellers who are not meeting our performance expectations.

Final value fees on shipping

We calculate final values fees on shipping costs based on the shipping service the buyer chooses.

However, when you offer one-day or international service and the buyer selects it, the final value fee on shipping is based on whichever service is less expensive, so either:

  • The one-day or international shipping service you offer in your listing, or
  • The first domestic service in your listing that isn't one-day

For example, if a buyer chooses international shipping and you specified free shipping as your first domestic option, you don't pay any final value fees on shipping for that item.

If one-day or international shipping is the only service you offer, the final value fee for shipping will be based on that service.

If you're in China, Hong Kong, Indonesia, Israel, Japan, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, or Vietnam and your item isn't located in the US, final value fees on shipping are always calculated based on the shipping option your buyer chooses.

Final value fee credit

If for some reason the buyer ends up not paying, you need to either cancel the sale or report it as an unpaid item in order to be eligible for a final value fee credit.

Fees for optional listing upgrades

Certain features, like adding a subtitle, do require an additional fee, but these upgrades can help your listing stand out and attract more buyers.

We charge advanced listing upgrade fees per listing, per category regardless of whether your item sells. If your items are set to relist automatically, we charge insertion and advanced listing upgrade fees each time your item is relisted. If you're using Selling Manager automation rules, those fees also apply each time your item is relisted.

Please keep in mind that not all listing upgrades are available with every listing tool and not all optional feature upgrades may be displayed across all our sites, services, applications, and tools.

1*, 3, 5, 7 and 10-day listing duration
Advanced listing upgrade Item price up to $150 Item price of more than $150
Bold $2.00 $3.00
Gallery Plus

Free for listings in the Collectibles, Art, Pottery & Glass, and Antiques categories

$0.35 $0.70
International site visibility for fixed price listings (see below for fees for auction-style listings) $0.50 $0.50
List in two categories Insertion and advanced listing upgrade fees apply for each category. Final value fees are charged once per item, if an item sells
Listing Designer $0.10 $0.20
Scheduled Listing $0.10 $0.10
Subtitle $1.00 $3.00
Value Pack

It combines Gallery Plus, Subtitle, and Listing Designer for a discounted fee. Value Pack isn't available for Powersport Vehicles under 50cc

$1.15 $3.15

*1-day duration is only available for auction-style listings.

30-day duration and Good 'Til Cancelled
Advanced listing upgrade Item price up to $150 Item price of more than $150
Bold $4.00 $6.00
Gallery Plus

Free for listings in the Collectibles, Art, Pottery & Glass, and Antiques categories

$1.00 $2.00
International site visibility for fixed price listings (see below for fees for auction-style listings) $0.50 $0.50
List in two categories Insertion and advanced listing upgrade fees apply for each category. Final value fees are charged once per item, if an item sells
Listing Designer $0.30 $0.60
Scheduled Listing $0.10 $0.10
Subtitle $1.50 $6.00
Value Pack

It combines Gallery Plus, Subtitle, and Listing Designer for a discounted fee. Value Pack isn't available for Powersport Vehicles under 50cc

$2.00 $6.50

Advanced listing upgrade fees for auction-style listings only

Advanced listing upgrade Item price Fee
1 or 3-day duration Any price $1.00
Buy It Now

Buy It Now price must be at least 30% higher than the starting price for the auction

$0.99-$9.99 $0.05
$10-$24.99 $0.10
$25-$49.99 $0.20
$50 or more $0.25
International site visibility for auction-style listings $0.01-$9.99 $0.10
$10-$49.99 $0.20
$50 or more $0.40
Reserve price

Minimum price that must be met for your item to sell

Any price* $5 or 7.5% of reserve price, whichever is greater (maximum fee $250)

*This value reflects your reserve price, not an item's total amount of sale.

Promoted listing fees

To give greater exposure to the items you sell, you can create a promoted listing ad campaign. It gets your listing in front of more buyers, and you'll only be charged for the ad if your item sells. Learn more about our Promoted Listings Terms of Service - opens in new window or tab.

Other terms and conditions

We always want to make sure we're very clear about the fees we charge, so here are some details you should be aware of:

  • If you use supplemental services, such as buying and printing shipping labels on eBay, you'll pay any costs or fees associated with those services. Details of the costs or fees will be on your monthly invoice - opens in new window or tab and we'll charge the payment method you've set up on your seller account
  • Insertion fees and advanced listing upgrade fees apply to each listing you create, are charged at the time of listing or relisting, as applicable, and are nonrefundable. Fee amounts are based on the terms in effect when the listing goes live and when it renews. If you select more than one category for your listing, then insertion and advanced listing upgrade fees will apply for each category
  • All fees are in US dollars
  • The fees on this page apply to listings on eBay.com. If you list an item on another eBay site (for example, eBay.com.au or eBay.co.uk), the fees for that site will apply
  • There may be instances when your listing doesn't immediately appear in search results. This can take up to 24 hours. We can't guarantee exact listing durations
  • Seller fees don't purchase exclusive rights to web pages on eBay. We may, in our sole discretion and without consent from or payment to sellers, display third-party advertisements (including links and references thereto) and listings from other sellers on any eBay page
  • Depending on the tax legislation of your country of residency, local Value Added Tax (VAT), Goods and Services Tax (GST) or similar consumption tax might apply in addition to your eBay fees.
  • Read our eBay Stores Subscription Terms of Service - opens in new window or tab

The benefits of having an eBay Store include more listings with zero insertion fees, and you'll pay lower final value fees when your items sell, compared to non-Store subscribers.

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