Promoted Listings Standard

1. Select Create new campaign.
2. Choose either Simple listing selection, Bulk listing selection, or Creating rules (automated campaigns).
3. We'll take you through the process: selecting which listings to promote, choosing how much you'd like to pay for the ads, and then reviewing and launching your campaign.

Using simple listing selection

If you choose to promote using Simple listing selection from the Advertising dashboard, here's what to do next:

1. Select the listings you want to promote - you can filter your listings based on criteria such as category, price and quantity.
2. Choose your ad rate strategy - Suggested ad rates are applied by default. If you want to change strategy, select Change your ad rate strategy and choose one of these options:
   • Apply suggested ad rates. Suggested ad rates are tailored to each of your listings, to help you find the optimal balance between cost and performance
   • Adjust suggested ad rates. Choose a percentage below or above the suggested ad rate and/or add an ad rate cap to your listings
   • Apply single ad rate. Choose an ad rate to apply to all your listings
   • Select the toggle in the Ad rate column. Apply individual ad rates between 1% - 100% to a specific listing by moving the slider or by using the controls by the input box

Bulk listing selection 

If you choose to promote using Bulk listing selection from the Advertising dashboard, you'll be given two options: “Help me select my listings” or “I'll upload my listings in a CSV file.”

Using automated campaigns

If you choose to promote by Creating rules from the Advertising dashboard, here's what to do next:

1. Apply rules to your inventory using the filters provided. These selections will be applied to current and future listings to determine which ones should be promoted. 
2. After setting up your filters, choose an ad rate strategy to apply to the listings in your campaign–remember that any future listings that meet your rules criteria will be promoted with the strategy you choose. You can choose to automate suggested ad rates or to apply a single ad rate.
   • With automated suggested ad rates, you have additional controls like setting an ad rate cap or adjusting the suggested ad rate to fit your needs.
3. Once you launch your campaign, the rules you created will be used to determine which listings will be promoted and which ad rate strategy they'll be promoted with.

1. At the bottom of the Listing details page, check the Sell it faster - Promoted Listings box.
2. Select an ad rate.
3. From the Select a campaign dropdown menu, choose an existing campaign or a new campaign.
4. Select List item.

Note: If you have an active automated campaign, you won’t be able to promote your listing within these listing tools. Instead you should use your Advertising dashboard.

After you create your listing in the quick listing tool, you'll be asked if you want to promote your listing at a suggested ad rate.

Note: You won't be able to set your own ad rate in the quick listing tool. If you want to set your own rate, you should use the Advertising dashboard.

1. Open the dropdown menu beside the listing you want to promote.
2. Select Promote.
3. Use our suggested ad rate or, under “Ad rate (%),” set your own rate. 
4. Select a campaign.
5. Select Promote listing now.

You can also edit or stop promoting a promoted listing in My eBay Active. From the dropdown menu beside the promoted listing, select Edit promoted listing. You'll then have the option to Update promoted listing or Stop promoting.

1. Select Promote beside an eligible listing.
2. Set an ad rate.
3. Select an existing campaign or create a new one.
4. Select Promote.

To stop promoting a listing at any time from Seller Hub Active Listings - opens in new window or tab:

1. Select the Actions dropdown menu beside the listing. 
2. Select Edit promoted listing.
3. Select Stop promoting. 
4. Select Edit promoted listing to save your changes. 

1. Check the boxes next to the listings you want to promote, or check the box at the top of your listings to select up to 200 listings at once.
2. Select the Sell it faster dropdown above your listings, and then select Promoted Listings Standard .
3. Use the suggested ad rate or set your own ad rate and/or maximum ad rate.
4. Select an existing campaign or create a new one.
5. Select Promote.

If a buyer clicks on your promoted listing, we only charge the ad fee if they buy your item within 30 days.

No. You are charged the fee that applied when the buyer last clicked on your promoted listing within the 30-day window.

You will be charged whichever ad rate was active when the buyer last clicked on your promoted listing within the 30-day window. You can't change the ad rate with Promoted Listings Standard .

For example, If a buyer clicks on the same promoted listing three times before making a purchase, you will be charged the ad rate in effect for the click closest to the sale. In this case, that would be the ad rate in effect at the time of the buyer's third click.

If you accept a Best Offer price from a buyer who clicked on that listing through Promoted Listings Standard , you'll be charged an ad fee based on the final sale price.

Promoted Listings Standard can appear in prominent placements across the eBay network, including the search results page and related items section.

The eBay network is a group of sites where your promoted listings could be featured, including eBay and partner sites across the internet.

Your promoted listings may appear in sponsored placements off eBay, including search engines, to help drive traffic to your listings when buyers are actively searching and shopping across the internet.

If you would like your ads to appear on eBay only, you can submit a request to opt out of off eBay placements - opens in new window or tab. You can expect to be opted out 7 days after submitting a request.

If you would like to opt back in, you can submit a request through the same form above.

You may still see "Promoted Listings Standard sales (via external placements)" in your downloadable reports after you’ve opted out due to our 30-day attribution window. For example, if a buyer clicked on your promoted listing before you opted out, then returned to purchase your listing after you opted out and within 30 days of that click, you would still be charged the ad rate in effect at the time of the click.

To promote listings on another eBay site (e.g. ebay.co.uk), log in to that eBay site and create campaigns using that site's local Promoted Listings tools.

For detailed metrics on how your campaigns are performing, go to your Advertising dashboard - opens in new window or tab. From here you can monitor:

Impressions: The number of times your promoted listings have appeared on any eBay site

Clicks: The number of visits to a listing page from a promoted listing.

Sold: The number of promoted items purchased within 30 days of a click on your promoted listings

Ad fees: The total amount of fees incurred by items sold within 30 days of a click on your promoted listings

Sales: The amount of sales generated by promoted items sold within 30 days of a click on your promoted listings

CTR (Click-through rate): Clicks divided by Impressions. The CTR is the percentage of times buyers saw your ad and clicked on it.

Sales conversion rate: Sold divided by Clicks. The sales conversion rate is the percentage of promoted listings that are purchased after the buyer has clicked on them.

Average sold ad rate. Ad fees divided by Sales. This number represents the average ad rate for items sold within 30 days of a click on your promoted listings.

You can also monitor comparative and organic data from your Advertising dashboard:

• Comparative data: Compare last month's performance to your current performance using the comparative data underneath each Summary metric. When you change the time period, the comparative data changes accordingly
• Organic data: Compare your promoted listings and organic performance for items in Promoted Listings Standard campaigns. You can see organic data for impressions, clicks, and sales

The eBay Marketplace is a dynamic environment. A number of factors can cause a fluctuation in your Promoted Listings Standard impressions, clicks, or sales. They include:

• Recent changes to ad rate
• Recent additions or removals of listings in a campaign
• Changes in organic search rank for promoted listings (e.g. boost from Promoted Listings Standard sales increases overall organic sales)
• Changes to the competitive landscape (e.g. other sellers start or stop promoting items in the same category and/or make significant changes to their ad rates)
• Buyer traffic or demand for a certain item - Seasonality - Third parties, such as a brand manufacturer, choosing to start or stop promoting certain items 
• General platform improvements, quality thresholds, or eligibility changes

There are four selections from the Condition filter in automated campaigns: New, Certified Refurbished, Seller Refurbished, and Used. See the below groupings to see the item conditions that are included within these four consolidated selections.

• New
• New other (see details)
• New - open box
• New with defects
• New with tags
• New without tags
• New with box
• New without box
• Brand new
• New/Factory sealed

"Certified Refurbished" grouping:

• Manufacturer refurbished

"Seller Refurbished" grouping:

• Seller refurbished
• Remanufactured

"Used" grouping:

• Used
• Used - like new
• Used - very good
• Used - good
• Used - acceptable
• Used - fair
• Pre-owned
• For parts or not working

If you use the price filter to select your listings, we will use the lowest price of your variations to determine if it should be included.

Example: You have a listing with three different prices for three different colors ($8, $10, $12). You set your price range filter as $10 - $100. This listing would not be included because the lowest price for the listing ($8) does not meet your price range criteria ($10 - $100).