2 min article

Promoted Listings

You can use Promoted Listings to give greater exposure to the items you're selling. You can get your listing in front of more buyers, and you're only charged for the ad if it's helped your item sell.

Promoted Listings is available to all sellers with an above standard seller rating.

Promoted Listings

If your seller rating is above standard, you can create Promoted Listing campaigns from the advanced listing form, the Seller Hub Active Listings - opens in new window or tab page or the Promoted listings dashboard - opens in new window or tab

To create a Promoted Listings campaign using the advanced listing form:

  1. Go to Sell it faster near the bottom of the Create your listing page.
  2. Select Promoted Listings to opt in. Fields are grayed out until you select it.
  3. Set an ad rate.
  4. Select an existing campaign from the dropdown or select Create a campaign.

To promote individual listings from the Seller Hub Active Listings - opens in new window or tab page:

  1. Select the Edit dropdown beside any listing that says "Eligible for Promoted Listings".
  2. Select Promote.
  3. Set an ad rate.
  4. Select an existing campaign or create a new one.
  5. Then select Promote.

To promote up to 200 of your active listings at once from Seller Hub Active Listings - opens in new window or tab page:

  1. Check the boxes next to the listings you want to promote, or check the box at the top of your listings to select up to 200 listings at once.
  2. Select the Sell it faster dropdown above your listings and then select Promoted Listings.
  3. Use the trending ad rate or select Advanced options to set your own.
  4. Select an existing campaign or create a new one.
  5. Then select Promote.

To create a Promoted Listings campaign using the Promoted Listings dashboard - opens in new window or tab:

  1. Go to the Promoted Listings dashboard - opens in new window or tab.
  2. Select Create new campaign.
  3. Choose either Select listings individually (up to 500 Promoted Listings) or Select listings in bulk (up to 25,000 Promoted Listings).

We'll take you through the process – selecting which listings to promote, choosing how much you'd like to pay for the ads, and then reviewing and launching your campaign.

You can monitor the performance of your Promoted Listings in Seller Hub.

Selecting your Promoted Listings individually

If you choose to Select listings individually from the Promoted Listings dashboard, here's what to do next:

  1. Select the listings you want to promote - you can filter your listings based on criteria such as category, price and quantity.
  2. Set your own ad rate or select Apply trending rate to use our recommended ad rate. 

Creating your Promoted Listings in bulk 

If you choose Select listings in bulk from the Promoted Listings dashboard, you'll be given two options Help me select my listings or I'll upload my listings in a CSV file.

If you choose Help me select my listings

  1. Check the boxes beside the eBay categories or Store categories that you want to promote.
    • We'll promote all listings in the categories you select (e.g. Coins – category)
    • If you check the "Include all recommended listings" box we will promote all recommended listings as well, even if those recommended listings are not in the categories you selected
    • Any listings that are already being promoted in another campaign will not be included
  2. Set your ad rates for each item. You can choose from the following options:
    • Exceed trending rates by X% - ad rates will be set to trending rate + the selected percentage for each listing
    • Apply a single rate to all listings - the same ad rate will be applied to all listings. This is a good option if you have a strict maximum rate you want to pay
    • I will set my own ad rates - you set your desired ad rates for each item individually
  3. Review and launch your campaign.

If you choose I'll upload my listings in a CSV file:

  1. Prepare a .csv file with the item IDs that you wish to promote in column A, and the ad rates for each item in Column B.
  2. Upload the file.

You can also edit your listings in bulk using a .csv file. Here's how: 

  1. Select Actions next to the campaign you want to edit.
  2. Download the campaign file and include trending ad rates.
  3. Make your changes to the .csv file and save the updated file. 
  4. Upload the file.
  5. Review and launch your campaign.

File format

  • The file needs to be in .csv format and you can add up to 25,000 Item IDs in one file
  • Large files may take up to an hour to upload
  • ItemIDs need to be in number format with no decimal points
  • Ad rates can be provided in 0.1% increments. However do not use the "%" sign

Any changes you make to your listing will automatically appear in your ad.

Promoted Listings fees

You choose how much you want to pay for your Promoted Listings – we call this the ad rate. The Promoted Listings system chooses which listings to show and where, based on the listing's ad rate, relevancy to buyer search, and quality of the listing.

Here's how the fees work:

  • You choose an ad rate from 1% or more of the item's sale price. A higher ad rate means a higher likelihood of increased promotion
  • Category trends are based on the average ad rates set by sellers using promoted listings or by third parties choosing to promote listings on our site. We update this information weekly. You can find the latest trends on our Seller Center
  • If a buyer clicks one of your ads and then buys the item within 30 days, you'll be charged an ad fee based on the rate you chose
  • Ad fees are shown on your seller invoice

Visit our Seller Center to learn more about Promoted Listings.

Promoted Listings Lite

If you're using the quick listing tool, you can still advertise your item in premium places on eBay using Promoted Listings Lite.

To be eligible for Promoted Listings Lite, you need to meet all of the following criteria:

  • Your seller level is "Above Standard" or better
  • The listing is in fixed price format (auction-style listings, including auction-style listings with a Buy It Now option, aren't eligible)
  • The listing price adheres to our recommended price guidance
  • The item is listed under any category except for Motors vehicle categories, Real Estate and Travel
  • The listing includes at least 2 pictures
  • The item condition isn't listed as "Parts not working"
  • The listing doesn't offer local pickup

Promoted Listings Lite fees

The fee for promoting your listing is a percentage of the item's final sale price (similar to a final value fee), but we only charge you for a promoted listing if it helped your item sell.

Here's how Promoted Listings Lite fees work:

  • We work out the ad rate when you create your listing, based on the price of similar items. You'll see the percentage we'll charge when you agree to promote your listing
  • If a buyer clicks on your promoted listing and then buys the item within 30 days, you'll be charged the ad fee
  • If your item doesn't sell, or if a buyer finds your item through a non-promoted listing in search results, you won't be charged an ad fee
  • Ad fees are shown on your seller invoice

Visit our Seller Center to learn more about Promoted Listings Lite. 

Frequently Asked Questions

What if someone looks at my promoted listing but doesn't buy the item right away?

If a buyer clicks on your promoted listing, we only charge the ad fee if they buy your item within 30 days.

What ad rate am I charged if a buyer clicks multiple times on my ad at different times?

We charge the ad rate that applied when the buyer first clicked on your promoted listing within the 30 day window.

What happens if I accept a best offer?

If you accept a Best Offer price for an item, we charge an ad fee based on the Best Offer price.

Where will my ad appear?

The listings you choose to promote will appear in prominent placements across eBay, including the search results page and related items section. Your listings will only be promoted on the eBay site you listed on, even if you offer international shipping.

If you list on multiple eBay sites, your listings will be available in the local Promoted Listings tool. All you need to do is login to create your local Promoted Listings campaigns.

Promoting your listing makes it stand out with higher placements in search results, increasing your items' visibility and likelihood of being sold.

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