16 min article

Store selling fees

For a monthly subscription, you can run your own eBay Store. The fees and benefits vary depending on the type of Store subscription you choose.

When you have an eBay Store, you get more listings with zero insertion fees and pay lower final value fees, compared to selling without a Store. You also get access to additional tools to manage and promote your business.

The rest of the fee structure is the same as non-Store subscribers. We charge an insertion fee when you create a listing, and a final value fee when your item sells. Managed payments sellers - opens in new window or tab are also charged payments processing fees for each transaction.

The amount we charge for Store subscribers depends on the item's price, the format and category you choose for your listing, any optional listing upgrades you add, your Store subscription package, and your seller conduct and performance.

Store subscription fees

When you open an eBay Store, you'll choose a Store package: Starter, Basic, Premium, Anchor, or Enterprise. Visit our Seller Center - opens in new window or tab to learn more about the benefits of opening an eBay Store.

When you first subscribe, you'll choose between automatic monthly or yearly renewals. For either option, we charge the subscription fee on a monthly basis.

Store type Store subscription fee per month
Monthly renewal Yearly renewal
Starter $7.95 $4.95
Basic $27.95 $21.95
Premium $74.95 $59.95
Anchor $349.95 $299.95
Enterprise Not currently available $2,999.95

We'll bill you for your Store every month until you cancel your subscription. To find out how fees are charged when you change your Store level or cancel your subscription/close your Store, please read our Stores Subscription Terms of Service - opens in new window or tab.

Insertion fees

All sellers get a monthly allocation of zero insertion fee listings. As a Store subscriber, you get more zero insertion fee listings per month than non-Store sellers. The number you get depends on the Store subscription package you choose. Keep in mind, selling limits apply and certain categories are excluded from the zero insertion fee listings offer. Learn more about how zero insertion fee listings work, including the terms and exclusions for those listings.

After you've used your zero insertion fee allowance, insertion fees are:

  • Nonrefundable if your item doesn't sell
  • Charged per listing and per category. So if you list your item in two categories, you'll pay an insertion fee for the second category too
  • Charged for the original listing and each time your item is relisted
  • Charged per listing if you create duplicate auction-style listings for identical items. Read more about our duplicate listings policy
  • Credited back for auction-style listings that end in a sale for Basic, Premium, Anchor, and Enterprise Store subscribers (exclusions apply)

Good 'Til Cancelled listings

Good 'Til Cancelled listings are fixed price listings that renew automatically once per calendar month. We charge an insertion fee and applicable optional listing upgrade fees when you list your item for the first time, and each time it renews. These listings count toward your monthly zero insertion fee listings. Fee amounts are based on the terms in effect when the listing goes live and when it renews.

Zero insertion fee listing allocations and insertion fees

Store type Zero insertion fee listings allocation per month/insertion fee per listing after allocation
Auction-style listings* Fixed price listings**
Starter 100/$0.30
Basic 250/$0.25 250/$0.25
Premium 500/$0.15 1,000/$0.10
Anchor 1,000/$0.10 10,000/$0.05
Enterprise 2,500/$0.10 100,000†/$0.05
All Store types All listings appropriate for and listed in the Musical Instruments & Gear > Guitars & Basses category are not subject to insertion fees

* You can use your allocation of zero insertion fee listings for your auction-style listings in the following categories:

  • Antiques
  • Art
  • Clothing, Shoes & Accessories
  • Coins & Paper Money
  • Collectibles
  • Dolls & Bears
  • Entertainment Memorabilia
  • Health & Beauty
  • Jewelry & Watches
  • Pottery & Glass
  • Sports Memorabilia, Fan Shop & Sports Cards
  • Stamps
  • Toys & Hobbies

**See our Zero insertion fee listings article for exclusions.

†Enterprise Store subscribers can purchase additional zero insertion fee listings for fixed price listings in add-on bundles. Bundles must be used within the calendar month of purchase:

  • 10,000 additional zero insertion fee listings - $250.00 per month
  • 50,000 additional zero insertion fee listings - $1,000.00 per month

Final value fees

We charge a final value fee when your item sells.

This fee is calculated as a percentage of the total amount of the sale. The total amount of the sale is the amount the buyer pays, including any shipping and handling charges. Sales tax is not included in the calculation.

Final value fee amounts are capped. The amount of the cap is determined by your Store subscription type and the listing category, as indicated in the tables below.

If for some reason the buyer doesn't pay, you need to either cancel the sale or report it as an unpaid item in order to be eligible for a final value fee credit.

Please note that we charge different fees for non-Store sellers and different fees for selling vehicles in our Motors category.

Starter Store subscribers
Category Final value fee*
Standard fees for most categories, including Music > Records 10% (capped at $750)
Books
DVDs & Movies
Music (except Records category)
12% (capped at $750)
Musical Instruments & Gear > Guitars & Basses 3.5% (capped at $350)
Select Business & Industrial categories:
  • Heavy Equipment, Parts & Attachments > Heavy Equipment
  • Printing & Graphic Arts > Commercial Printing Presses
  • Restaurant & Food Service > Food Trucks, Trailers & Carts
2% (capped at $300)

* Maximum fee caps do not apply to the additional final value fees charged to sellers who are not meeting our performance expectations.

Basic, Premium, Anchor, and Enterprise Store subscribers
Category Final value fee (caps apply*)
Antiques    9.15%   
Art 9.15%
Baby 9.15%
Books 12%
Most Business & Industrial categories, except: 9.15%
  • Heavy Equipment, Parts & Attachments > Heavy Equipment
  • Printing & Graphic Arts > Commercial Printing Presses
  • Restaurant & Food Service > Food Trucks, Trailers & Carts
1.5%
Most Cameras & Photo categories, including Camera & Photo Accessories > Memory Cards. Except: 6.15%
  • Camera & Photo Accessories (except Memory Cards)
  • Camera Drone Parts & Accs
  • Replacement Parts & Tools
  • Tripods & Supports
  • Other Cameras & Photo
9.15%
Most Cell Phones & Accessories categories, including Cell Phone Accessories > Memory Cards. Except: 6.15%
  • Cell Phone Accessories (except Memory Cards)
  • Other Cell Phones & Accs
9.15%
Clothing, Shoes & Accessories 9.15%
Coins & Paper Money 6.15%
Collectibles 9.15%
Most Computers/Tablets & Networking categories, including Tablet & eBook Reader Accs > Memory Card & USB Adapters. Except: 6.15%
  • Desktops & All-In-Ones
  • Laptops & Netbooks
  • Tablets & eBook Readers
  • Computer Components & Parts:
    • CPUs/Processors
    • Memory (RAM)
    • Motherboards
    • Motherboards & CPU combos
  • Drives, Storage & Blank Media > Hard Drives (HDD, SDD & NAS)
  • Monitors, Projectors & Accessories > Monitors
  • Printers, Scanners, & Supplies > Printers
4%
  • 3D Printers & Supplies:
    • 3D Printer Consumables
    • Parts & Accessories
  • Computer Cables & Connectors
  • Keyboards, Mice & Pointers
  • Laptop & Desktop Accessories
  • Other Computers & Networking
  • Power Protection, Distribution
  • Tablet & eBook Reader Accs (except Memory Card & USB Adapters. See 6.15%)
9.15%
Most Consumer Electronics categories, except: 6.15%
  • Multipurpose Batteries & Power
  • Portable Audio & Headphones > Portable Audio Accessories
  • TV, Video & Home Audio:
    • TV, Video & Audio Accessories
    • TV, Video & Audio Parts
  • Vehicle Electronics & GPS:
    • Car Electronics Accessories
    • GPS Accessories & Tracking
  • Virtual Reality:
    • Cases, Covers & Skins
    • Parts
    • Other Virtual Reality Accessories
9.15%
Crafts 9.15%
Dolls & Bears 9.15%
DVDs & Movies 12%
Entertainment Memorabilia 9.15%
Gift Cards & Coupons 9.15%
Health & Beauty 9.15%
Home & Garden 9.15%
Jewelry & Watches 9.15%
eBay Motors:
  • Automotive Tools & Supplies
  • Parts & Accessories (except Apparel & Merchandise and In-Car Technology, GPS & Security categories)
8.15%
eBay Motors > Parts & Accessories > Apparel & Merchandise 9.15%
eBay Motors > Parts & Accessories > In-Car Technology, GPS & Security 6.15%
Most Music categories, except: 12%
  • Records
9.15%
Most Musical Instruments & Gear categories, except: 7.15%
  • DJ Equipment
  • Pro Audio Equipment
6.15%
  • Guitars & Basses
3.50%
Pet Supplies 9.15%
Pottery & Glass 9.15%
Specialty Services 9.15%
Sporting Goods 9.15%
Sports Mem, Cards & Fan Shop 9.15%
Stamps 6.15%
Tickets & Experiences 9.15%
Toys & Hobbies 9.15%
Travel 9.15%
Most Video Games & Consoles categories, except: 6.15%
  • Other Video Games & Consoles
  • Video Game Accessories
  • Replacement Parts & Tools
  • Video Games
9.15%
  • Video Game Consoles
4%
Everything Else 9.15%

*Final value fees are capped at $250 in all categories for Anchor and Enterprise Store subscribers. For Basic and Premium Store subscribers, final value fees are capped at $350 in all categories, except Guitars & Basses (3858), Heavy Equipment (177641), Commercial Printing Presses (26247), and Food Trucks, Trailers & Carts (67145), where the final value fee is capped at $250. Maximum fee caps do not apply to the additional final value fees charged to sellers who are not meeting our performance expectations.

Final value fees on shipping

Final value fees on shipping are based on the cost of the shipping service the buyer chooses. However, if you offer 1-day or international shipping as well as a cheaper or free option (like domestic shipping), the final value fee is calculated based on the cheapest domestic option you offer.

If you only offer 1-day or international shipping but no cheaper option like domestic shipping, you'll be charged a final value fee based on the service the buyer chooses.

If you're in China, Hong Kong, Indonesia, Israel, Japan, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, or Vietnam and your item isn't located in the US, final value fees on shipping are always calculated based on the shipping option your buyer chooses.

Fees for optional listing upgrades

You can enhance your listings to help make them stand out by adding certain features, such as subtitle or bold font. The fees for these optional listing upgrades vary depending on your item's price and the listing format and duration. We've outlined the differences below.

Auction-style listings - 1, 3, 5, 7 and 10-day duration
Optional listing upgrade Item starting price up to $150 Item starting price of more than $150
1 or 3-day duration $1.00 $1.00
Bold $2.00 $3.00
Gallery Plus

Free for listings in the Collectibles, Art, Pottery & Glass, and Antiques categories

$0.35 $0.70
List in two categories Insertion and optional listing upgrade fees apply for each category. Final value fees are charged once per item, if an item sells
Listing Designer $0.10 $0.20
Scheduled Listing $0.10 $0.10
Subtitle $1.00 $3.00
Optional listing upgrade Item starting price Fee
Buy It Now

Buy It Now price must be at least 30% higher than the starting price for the auction

$0.99-$9.99 $0.05
$10-$24.99 $0.10
$25-$49.99 $0.20
$50 or more $0.25
International site visibility for auction-style listings $0.01-$9.99 $0.10
$10-$49.99 $0.20
$50 or more $0.40
Reserve price

Set a minimum price that must be met for your item to sell

$5 or 7.5% of reserve price, whichever is greater (maximum fee $250)
Charged whether or not your items sells
Reserve price in select Business & Industrial categories:
  • Heavy Equipment, Parts & Attachments > Heavy Equipment
  • Printing & Graphic Arts > Commercial Printing Presses
  • Restaurant & Food Service > Food Trucks, Trailers & Carts
$5

 

Good 'Til Cancelled listings*
Optional listing upgrade Item price up to $150 Item price of more than $150
Bold $4.00 $6.00
Gallery Plus

Free for listings in the Collectibles, Art, Pottery & Glass, and Antiques categories

$1.00 $2.00
International site visibility for fixed price listings $0.50 $0.50
List in two categories Insertion and optional listing upgrade fees apply for each category. Final value fees are charged once per item, if an item sells
Listing Designer $0.30 $0.60
Scheduled Listing $0.10 $0.10
Subtitle $1.50 $6.00

*Also applies to Real Estate 30-day duration auction-style listings.

If you relist your items automatically in our advanced listing tool or by using Selling Manager automation rules, you'll be charged insertion and optional listing upgrade fees each time your item is relisted.

Please keep in mind that not all optional listing upgrades are available with every listing tool and not all optional listing upgrades may be displayed across all our sites, services, applications, and tools.

Additional final value fees

You may be charged final value fees if you violate our policy of buying or selling outside of eBay, or we may apply additional final value fees if you are not meeting our performance expectations.

Buying or selling outside of eBay

If you offer or reference your contact information or ask a buyer for their contact information in the context of buying or selling outside of eBay, you'll be charged a final value fee based on the total amount of the sale even if your item doesn't sell. In this situation, the total amount of the sale is determined as follows:

  • Auction-style listing format: The total amount of the sale is the auction start price, the Buy It Now price (if applicable), the reserve price (if applicable), or the price identified between the buyer and seller, whichever is highest.
  • Fixed price listing format: The total amount of the sale is the fixed price or the price identified between the buyer and seller, whichever is higher.

Sellers not meeting performance expectations

Additional final value fees may apply on sales in the following circumstances:

  • If your account doesn't meet our minimum seller performance standards for the US at the time of sale, you'll be charged an additional 5% on the standard final value fees at the time the item sells. Go to your Seller Dashboard - opens in new window or tab to check your current seller level. This fee does not apply to Above Standard and eBay Top-rated Sellers
  • If your rate of 'Item not as described' return requests is evaluated in your service metrics as Very High in one or more categories, you'll be charged an additional 5% on the standard final value fees for sales in those categories. You can view your personalized service metrics on your Service Metrics dashboard - opens in new window or tab in Seller Hub.

Final value fees are capped in most categories - the maximum amount is determined by the listing category and your Store subscription. However, the additional final value fees for sellers who do not meet our minimum performance standards and/or who have a Very High rate of 'Item not as described' return requests, are not subject to maximum final value fee caps. Any additional final value fees will be calculated as a percentage of the total amount of the sale, including shipping. We'll indicate which listings are subject to additional fees on your Account Summary - opens in new window or tab.

Note: If your account isn't meeting our minimum seller performance standards and you're rated Very High in your rate of 'Item not as described' return requests at the time of the sale, you'll only be charged the additional final value fee for not meeting our minimum seller performance standards.

Examples of fee calculations

Auction-style listing examples

Auction-style listing example 1

You're a Basic Store subscriber and you're selling a purse using a 10-day duration. You select a starting price of $199 with a Buy It Now price of $400, and you offer free shipping. You've listed fewer than 250 items this month, and you are meeting our performance expectations.

The item sells immediately for the Buy It Now price of $400. Since you aren't charging the buyer for shipping or any other costs, $400 is the total amount of the sale.

Your total fees for this item:

Insertion fee

$0.00

Buy It Now fee

$0.25

Final value fee (9.15% of $400)

$36.60

Total fees

$36.85

You make $363.15, or approximately 91% of the sale price, not including shipping costs.

 

 

Auction-style listing example 2

You're a Premium Store subscriber and you're selling a new smartphone using a 7-day duration. You select a starting price of $450 and you add a reserve price of $700. You've listed more than 500 items this month and you have a Very High rating of 'Item not as described' returns requests in the Cell Phones & Accessories category.

The item sells for $850 and the buyer chooses 1-day shipping for $15, even though you offered a cheaper domestic shipping option. The total amount of the sale is $865.

Your total fees for this item:

Insertion fee

$0.15

Reserve price fee (7.5% of $700)

$52.50

Final value fee (6.15% + 5% = 11.5% of $850)

$94.78

Total fees

$147.43

You make $702.57, or approximately 83% of the sale price.

 

Good 'Til Cancelled listing examples

Good 'Til Cancelled listing example 1

You're a new Starter Store subscriber and you haven't exceeded your monthly allocation of zero insertion fee listings. You list a ski jacket for $65 with a free shipping option, and you add a subtitle to help the listing stand out. You're meeting our performance expectations.

The jacket sells quickly and the buyer selects the free shipping option. The total amount of the sale is $65.

Your total fees for this item:

Insertion fee

$0.00

Subtitle fee

$1.50

Final value fee (10% of $65)

$6.50

Total fees

$8.00

You make $57.00, or approximately 88% of the sale price.

 

Good 'Til Cancelled listing example 2

You're an Anchor Store subscriber and you specialize in collectible comics. You list a rare edition comic for $349.99 with standard shipping for $10.95. You add the Bold and Subtitle listing upgrades to really make your listing stand out. You haven't exceeded your allocation of zero insertion fee listings this month, and you are meeting our performance expectations.

The buyer makes a Best Offer for $320 which you accept, so the total amount of the sale is $330.95.

Your total fees for this item:

Insertion fee

$0.00

Bold fee

$6.00

Subtitle fee

$6.00

Final value fee (9.15% of $330.95)

$30.28

Total fees

$42.28

You make $277.72, or approximately 87% of the sale price.

Payments processing fees

If you're a managed payments seller, we charge payments processing fees - opens in new window or tab for each transaction. You'll see the payments processing fees for each transaction on your seller invoice.

If you're not a managed payments seller and you receive buyer payments to your PayPal account, then PayPal will charge payments processing fees for each transaction. Contact PayPal for payments processing fees information.

Other terms and conditions

We always want to make sure we're very clear about the fees we charge, so here are some details you should be aware of:

  • Not all features, listing categories, and optional upgrades are available for managed payments sellers. Learn more about managed payments on eBay - opens in new window or tab.
  • If you use supplemental services, such as buying and printing shipping labels on eBay, or if you participate in any of our advertising programs, additional terms may apply and you'll pay any costs or fees associated with those services. Details of the costs or fees will be on your monthly invoice - opens in new window or tab and we'll charge the payment method you've set up on your seller account
  • All fees are in US dollars
  • Fees may apply if you end your auction-style listing early
  • The fees on this page apply to listings on eBay.com. If you list an item on another eBay site (for example, eBay.com.au or eBay.co.uk), the fees for that site will apply
  • Seller fees don't purchase exclusive rights to web pages on eBay. We may, in our sole discretion and without consent from or payment to sellers, display third-party advertisements (including links and references thereto) and listings from other sellers on any eBay page
  • Depending on the tax legislation of your country of residency, local Value Added Tax (VAT), Goods and Services Tax (GST) or similar consumption tax might apply in addition to your eBay fees.
  • Read our eBay Stores Subscription Terms of Service - opens in new window or tab

The benefits of having an eBay Store include more listings with zero insertion fees, and you'll pay lower final value fees when your items sell, compared to non-Store sellers.

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