6 min article

Images and text policy

You should take your own images and write your own descriptions for the items you list.

You may also use the eBay product catalog to obtain images and product details to use in your listing. This content is provided by members and third parties, and can be used by all sellers for additional product information or images when listing.

For more information about the use of images and text in your listings, please see our full policy guidelines below.

Frequently Asked Questions

What should I do if my image or text is being used by another member?

When you create listings you give eBay and it's members permission, through our user agreement, to use your images and product details. Your content may be added to the eBay product catalog, and may be used by other sellers in their eBay listings.

You may contact the member and ask them to remove your image or text from their listing if it is not part of the eBay product catalog.

Can I use images that I copied from other websites in my listing or product page?

No, you can't use images copied from other websites or internet searches in your listing or product page, unless the owner of the image has given you permission. For example, it may be considered copyright infringement if you copy and paste an image from a manufacturer's website, unless you have permission.

Read our full policy

Images and text policy overview

When creating listings or product pages, members should write their own description and take their own photos. Buyers like to see images and descriptions that accurately represent an item they are purchasing. Learn more about adding photos to your listing and writing a good title and description.

If you use text or an image that was created by someone else be sure that you have permission to use the text or image from the rights owner or creator.

If your image or text is being used by another member

You may contact the other member to ask if they'll remove your image or text from their listing.

Keep in mind, when you create a listing or product page you give eBay and it's members permission, through our user agreement, to use your images and product details. Your content may be added to the eBay product catalog, at our discretion. Content added to the catalog may be used by other sellers in their eBay listings.

What are the guidelines?

Your listing or product page should follow these guidelines.

If you're not using pictures or text from the eBay product catalog, you should use your own when creating a listing. If you're using someone else's photos and text, make sure you have permission from the rights owner or creator.

Allowed Allowed
  • Images and text you created yourself
  • All eBay product catalog images and text
 
Restricted Restricted

You should be sure you have permission from the rights owner or creator before you use the following:

  • Images or text copied from websites or internet searches
  • Stock photos and text
  • Information from product packaging
    • It's usually OK to use information such as measurements, weight, or other item specifications that are necessary to describe the item that you simply can't say any other way. However, you should avoid using any other text from product packaging.
  • Scans or text copied from catalogs or advertisements

How eBay protects intellectual property rights

We developed the Verified Rights Owner (VeRO) program to facilitate cooperation between eBay and rights owners protecting their intellectual property rights.

Learn more about how eBay protects intellectual property rights and how rights owners can report intellectual property infringements.

 

Why does eBay have this policy?

Sellers must accurately represent the items they are selling.

It may be considered copyright infringement if you copy and use images and text without permission from the rights owner or creator.

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