6 min article

Images, videos and text policy

You should take your own images and videos and write your own descriptions for the items you list.

You may also use the images and product details from the eBay product catalog in your listing. This content is provided by members and third parties, and can be used by all sellers for additional product information.

For more information about the use of images, videos and text in your listings, please see our full policy below.

Frequently Asked Questions

What content is allowed?

You may include images, videos or text that describes your items as long as it is not illegal, infringing third-party rights, or violating our Offensive materials policy. For further information, see our full policy below.

What should I do if my image, video or text is being used by another member?

When you create listings you give eBay and its members permission, through our user agreement, to use your images, videos and product details. Your content may be added to the eBay product catalog, and may be used by other sellers in their eBay listings.

You may contact the member and ask them to remove your image or text from their listing if it is not part of the eBay product catalog.

Can I use images or videos that I copied from other websites in my listing or product page?

No, you can't use images images or videos from a manufacturer’s website, even if it is publicly available. Copying content from other websites or internet searches may be considered copyright infringement.

Read our full policy

Images, video and text policy overview

When creating listings or product pages, members should write their own description and take their own photos and videos. Buyers like to see images, videos and descriptions that accurately represent an item they are purchasing. Learn more about adding photos to your listing and writing a good title and description.

If you use text, video or a photo that was created by someone else you must have explicit written permission to use the content on eBay from anyone that has any rights to that content.

What is the policy?

Your listing or product page should follow this policy as well as our other policies, including the Offensive materials policy, Adult items policy, No item listings policy, and Offering to buy or sell outside of eBay policy.

If you're not using content from the eBay product catalog, you should use your own when creating a listing. If you're using someone else's photos, videos and text, make sure you have permission from anyone that has any rights to that content.

Allowed Allowed
  • Images, videos and text you created yourself, without any third-party content or intellectual property
  • Content from the eBay product catalog
Restricted Restricted

Unless you have permission from the respective rights owners, you are not allowed to use third-party content, including but not limited to the following, in your listings:

  • Images, videos or text copied from websites or internet searches
  • Information from product packaging
    • It's usually OK to use information such as measurements, weight, or other item specifications that are necessary to describe the item that you simply can't say any other way. However, you should avoid using any other text from product packaging.
  • Scans or text copied from catalogs or advertisements

How eBay protects intellectual property rights

We developed the Verified Rights Owner (VeRO) program to facilitate cooperation between eBay and rights owners protecting their intellectual property rights.

Learn more about how eBay protects intellectual property rights and how rights owners can report intellectual property infringements.


Why does eBay have this policy?

Sellers must accurately represent the items they are selling. Using content that you do not own could violate laws, rules, regulations, our policies or any third-party rights, including intellectual property rights. 

Activity that doesn’t follow eBay’s policies could result in a range of actions including for example: administratively ending or canceling listings, hiding or demoting all listings from search results, lowering seller rating, buying or selling restrictions, and account suspension. All fees paid or payable in relation to listings or accounts on which we take any action will not be refunded or otherwise credited to your account.

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