4 min article

Picture policy

Photos are one of the most important parts of your listing or product – they help potential buyers see the exact condition of an item, and to make a decision about whether to bid or buy.

When you list an item or create a new product on eBay, you have to include at least one photo, but we recommend including more to help increase your chances of a successful sale. Please see our full policy guidelines below for more details on our requirements for pictures that are included in listings and products.

Frequently Asked Questions


How many photos can I add to my listing?

You can add up to 12 photos in your listing for free. Make sure to include images of any imperfections or damage so buyers can see clearly what they're bidding on or buying.

Can I list my items and add photos later?

No, you have to add photos when you're creating your listing. You can create your listing, save it, and come back to add photos later, but you can't list your item until you've added images to the listing.

Read our full policy

Picture policy overview

Photos are one of the most important parts of a listing or product. Pictures let buyers see details that you can't put in words, and allow them to form accurate expectations around their purchases. Including clear and detailed photos of your items will help you to keep buyers happy by letting them see exactly what they will be getting. We require at least one photo in your listing or product, but suggest that you include many clear pictures of your item.

Make sure your listings and products follow these guidelines. If they don't, some or all of your listings may be ended or not displayed in the eBay search results. You may also be subject to a range of other actions, including listing fees not being refunded and limits of your buying and selling privileges.

What are the guidelines?

Allowed Allowed
  • Include large, clear photos of the item
  • Include pictures of any flaws so that buyers can see what they are getting
Not allowed Not allowed
  • Including photos that don't accurately represent the item
  • Placeholder images used to convey messages, such as no image available, or out of stock, or other marketing messages
  • Stock photos for used, damaged or defective items
  • Adding borders to your photos
  • Using a picture that is less than 500 pixels on the longest side
  • Adding additional text, artwork, or marketing to photos
  • Watermarks of any type, including those used for ownership attribution

Why does eBay have this policy?

High quality images improve the buying experience. Listings and products that follow these guidelines are more likely to result in a sale and show up in Google or other search engines.

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