3 min article

Replicas, counterfeit items, and unauthorized copies policy

When you sell on eBay, be sure your items aren’t replicas, counterfeits, or unauthorized copies.

To report listings that offer counterfeit items or replicas, please contact us.

We have lots more detail on the types of products that are considered unauthorized in our guidelines below, but please be aware this isn't an exhaustive list.

Selling such items can infringe on someone's copyright or trademark, which is against the law and eBay policy.

Frequently Asked Questions

 

What does eBay consider to be a fake product?

If any listing has a false or misleading description of what the item truly is, then we will consider it to be fake, and is therefore not allowed on eBay. For example, if a listing for a DVD of a popular TV series claims to be an original, but is actually a pirated copy.

How do I know whether my item is an unauthorized copy?

Sometimes it's hard to know whether something is unauthorized and consequently not allowed on eBay. If you're not sure, here are a couple of ways to think about it:

  • If the product bears a brand name or logo, was it produced either by that company, or by an official partner of that company? If not, then it's unauthorized.
  • For digital products, is it something you made and own the rights to - a photo you took, or a software program you wrote, for example. If so, then you can sell it. If you didn't snap the photo, or write the program, it could be an unauthorized copy.

You can also contact the rights owner to find out whether you are authorized to sell the item. Learn more in our Verified Rights Owner Program and intellectual property policy.

What should I do if I see a listing with a counterfeit item?

Please report listings that offer counterfeit items or replicas.

We have lots more detail on the types of products that are considered unauthorized in our guidelines below, but please be aware this isn't exhaustive list.

Read our full policy

Replicas, counterfeit items, and unauthorized copies policy overview

Items that bear a company's official brand name or logo can be listed as long as the products were lawfully made by, for, or with the consent of that company.

We don't allow replicas, counterfeit items, or unauthorized copies to be listed on eBay. Unauthorized copies may include things that are bootlegged, illegally duplicated, or pirated. These kinds of things may infringe on someone's copyright or trademark.

For examples of what you can and can't sell on eBay, see the guidelines below.

Make sure your listings and products follow these guidelines. If they don't, they may be removed, and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.

Be sure to report listings that offer counterfeit items or replicas.

What are the guidelines?

Here are some examples of items that can and can't be listed on eBay (note that this isn't an exhaustive list):

 

Allowed Allowed
  • Movies to which you own the rights
  • Music you wrote, recorded, and to which you own the rights
  • Photos you took yourself and to which you own the rights (if you have the consent of the people in the photos)
  • Software you created and to which you own the rights
 
Restricted Restricted

Public domain media (see our public domain media policy for more info)

 
Not allowed Not allowed
  • Backup or archival copies of software
  • Bootleg recordings from concerts or other live shows (see our bootleg recordings policy for more info)
  • Counterfeits, fakes, or replicas of brand name items (for example, a purse bearing the Chanel name or logo that wasn't made by Chanel)
  • Counterfeit electronics (like cell phones) or software
  • Counterfeit replacement parts or consumables that weren't made by the manufacturer that the items are labeled with
  • Digital copy only discs or codes (originally sold as part of a Blu-ray or DVD combo package)
  • Fake autographs
  • Media (such as CDs, DVDs, flash drives or any other recordable media) containing scanned pages from a book, magazine, manual, or other copyrighted materials that you didn't create
  • Unauthorized or pirated copies of things like:
    • Movies or videos
    • Audio books and ebooks
    • Music CDs, MP3s, MP4s
    • Photos
    • Software
    • TV programs (including CDs or DVDs containing shows that were taped from television)
    • Video games
 

Why does eBay have this policy?

It's illegal to sell bootlegs, counterfeits, fakes, or unauthorized or pirated copies of any product. In order to comply with the law, we don't allow these items to be offered on eBay. This policy also helps protect buyers from getting counterfeit or unauthorized goods, and helps protect rights holders from copyright or trademark infringement.

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