3 min article

Authenticity disclaimer policy

Trust and transparency are critical to the eBay experience.

If you can't verify an item is authentic, it can't be listed on eBay.

Frequently Asked Questions


How do I find out if an item is authentic or not?

You may be able to find out if an item is authentic by contacting the manufacturer or trademark owner directly. You should visit our Verified Rights Owners (VeRO) page for more information.

What if I can't guarantee the authenticity of an item?

You can't list items that aren't guaranteed to be authentic. You also can't add a disclaimer to a listing or product saying you're not sure whether or not the item is genuine. Examples of this type of disclaimer are included in our full guidelines below.

Read our full policy

Authenticity disclaimer policy overview

Sellers should make sure that their items are authentic before listing them on eBay. Sellers may not disclaim knowledge of, or responsibility for, the authenticity or legality of the items they offer in their listings. If a seller cannot verify the authenticity of an item, it can't be listed on eBay.

Make sure your listings and products follow these guidelines. If they don't, they may be removed, and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.

What are the guidelines?

Allowed Allowed

Sellers can use statements like these to describe an item they know is authentic:

  • "Guaranteed authentic."
  • "100% authentic or your money back."
Not allowed Not allowed

Sellers are not allowed to:

  • List items that aren't authentic
  • List items if they're not sure if they are authentic

In addition, sellers can't disclaim authenticity of their item by stating, for example:

  • "I cannot guarantee the authenticity of this item, so please bid accordingly."
  • "Vintage handbag Chanel???"
  • "Looks like this could be a Louis Vuitton bag."
  • "I believe this is painted by Degas, but I can't be sure."
  • "I got this from an estate sale, so I have no idea if it's real or not."
  • "The autograph looks real to me."
  • "I'm no expert, so look at the pictures and decide for yourself if it's real."

Additional information

Members may be able to find out if an item is authentic by contacting the manufacturer or trademark owner directly. For more information, please visit our page about Intellectual property and the VeRO program.

Report an item from the eBay site

You can contact Customer Service to report a listing or product you think violates this policy. Go to that listing, and then click the Report item link on the right side of the page. We'll review your report and take appropriate action.

Visit Seller Help to find details of any policy issues with your account or listings, and get the information you need to quickly resolve them.

Why does eBay have this policy?

The sale of unauthorized replica and counterfeit items is illegal. It's also against eBay policy. Sellers who aren't sure of the legality or authenticity of their items can't sell those items on eBay. This policy helps protect buyers from purchasing illegal merchandise and helps intellectual property rights owners protect their rights.

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