The Air Jordan 3 Retro Racer Blue Sneakers
Picking up these sleek and comfortable Air Jordan 3 Retro Racer Blue sneakers on eBay is an absolute W.
The Air Jordan 3 Retro Racer Blue pays homage to the shoe's color blocking from 1988. Underneath, Air sole units offer cushioning for your feet. Other highlights include the first appearance of the Jumpman branding and the lack of the Swoosh, with accents of blue at the tongue and heel and a polyurethane-based outsole pattern.
The upper is made from white tumbled leather with royal blue detailing on the sneaker's eyelets and collar. Finally, you'll find dual elephant print overlays with a crackled pattern that makes everything more modern and mimics cracks in the surface.
History of the Air Jordan 3
Besides the sleek aesthetics, these Air Jordan sneakers are also built for performance with the mid-cut design offering more stability than low cuts and more flexibility than high tops. Their style and performance would win several awards in 1987-1988 after Michael Jordan first wore his White Cement sneakers as early as November 1987.
In January of 1988, Nike released four colorways: the White Cement, Black Cement, Fire Red, and True Blue. That same year, Jordan made his debut in the black version during the All-Star Game and was named MVP. Afterward, he switched to wearing only white versions of the Air Jordan 3 for the rest of the season.
Moving into 1989, MJ also sported a Fire Red colorway for the NBA Playoffs and most of the 1989-90 season. However, it was only at an exhibition game featuring 1988 NBA All-Stars vs. Team USA where he played with 100% effort while wearing his fourth Air Jordan colorway.
The marketing campaign for Air Jordan 3 is still memorable years after their initial promotion. TV commercials started airing in 1992, starring Spike Lee's character, Mars Blackmon, from the film “She's Gotta Have It”. The Nike Spike Lee campaign continued for four years as the movie and show gained popularity.
The AJ 3 is one of the most iconic sneakers with MJ wearing them in the 1988 NBA All-Star Game. It was designed by Tinker Hatfield and released in 1988. This sneaker was the first Air Jordan to feature the now-famous Jumpman logo, and it is also the first Air Jordan to have a visible air unit in the heel.
Instant Classic and Retro Classic
When the Air Jordan 3 was first released in 1988, it was an instant classic. In recent years, the Air Jordan 3 has seen a resurgence in popularity, thanks partly to several high-profile releases. In 2018, Jordan brand released two new versions of the shoe: the Air Jordan 3 Retro OG and the Air Jordan 3 Retro OG Black Cement. In July 2021, the Air Jordan 3 Retro Racer Blue was dropped and is currently available on eBay.
Complete your Collection with the Air Jordan 3
The Air Jordan 3 has been one of the most popular sneakers in the world since it was first released in 1988. The sneaker is widely considered to be one of the best-designed sneakers of all time and has been worn by some of the most famous people in the world. The Air Jordan 3 has been featured in countless movies, TV shows, and music videos.
With Air Jordan's quality construction and timeless design, the Air Jordan 3 Retro Racer Blue is a great addition to any sneaker collection. Not only does it have a unique colorway, but it's also comfortable and stylish. If you're looking for a new pair of sneakers to add to your rotation, check out the availability on eBay for the Air Jordan 3 Retro Racer Blue.