Adding Best Offer to your listing and sending offers to buyers

Adding Best Offer to your listing increases your chances of a successful sale. You can set your preferences to automatically accept or decline offers of a certain amount and use the counteroffer feature to negotiate with prospective buyers.

How to add Best Offer to your listings

How to accept a Best Offer

When a buyer makes you a Best Offer, we'll email you to let you know. You can also see any offers you've received in My eBay's Active - opens in new window or tab section and in Seller Hub within Active listings with offers - opens in new window or tab.

After receiving an offer, you have 24 hours to choose how to respond. You can:

• Accept the Best Offer and end the listing
• Respond with a counteroffer
• Let the offer expire. This will happen automatically after 24 hours or when the listing ends, whichever comes first
• Decline the offer

When using the Best Offer option in a listing, immediate payment isn't required for most buyers. However, some buyers may be asked to confirm their payment and shipping details when they're making an offer.

If you're happy to accept offers from all buyers, without immediate payment, go to your Buyer Management settings and uncheck the box next to Buyer Payment Requirements.

How to make a counteroffer

When you make a counteroffer, your response should be lower than the Buy It Now price, but higher than the offer you received.

You can respond directly to the potential buyer from the message we send you letting you know about the buyer's Best Offer.

You might receive offers from multiple buyers, and making counteroffers to each is perfectly fine. Each counteroffer expires after 48 hours, and whoever accepts your counteroffer first wins.

Automatic responses to a Best Offer

If you set up automatic responses in your listing, we can accept or decline a Best Offer for you, based on the price limits you select. Buyers won't know your limits, but the upper limit must be below your Buy It Now price.

Here's how automatic responses work:

• When you get an offer at, or above, your upper limit, we automatically send an email to you and the buyer saying that you've accepted and the buyer should pay
• When you get an offer below your lower limit, we automatically send an email to the buyer declining the offer. The buyer can submit a higher bid or you can send a counteroffer. Buyers can make up to three offers per item in most categories
• When you get an offer somewhere between your price limits, we'll send you a message and you'll have to decide how to respond

You can't use automatic responses when:

• You've put an item on sale using the markdown manager feature of Promotions Manager
• The buyer included additional terms in the offer that you'll need to review first
• The option doesn't appear when you are creating your listing (not all categories allow for automatic responses)

Accepting a Best Offer when the buyer clicked on your Promoted Listings Standard ad

If you accept a Best Offer price from a buyer who clicked on that listing through your Promoted Listings Standard, you'll be charged an ad fee based on the final sale price. From your Manage Offers page, we'll let you know if the buyer has clicked your ad in the past 30 days and show you what the ad rate was.

This ad rate may be applied to the final sale price if you accept the offer, so keep this in mind when managing offers.

There may be some circumstances where the ad rate displayed isn't applicable, including:

• The buyer clicks on your ad again (the applicable ad rate will be the click closest to the sale)
• The 30-day attribution window expires once the offer is accepted (no ad fee applied)

Learn more about Promoted Listings Standard.

Sending offers to interested buyers

If a buyer watches your item or adds it to their cart, you can send them special offers. Here's how:

1. Go to My eBay Selling or Seller Hub Active.
2. Select Send offer beside the eligible item (or Eligible to send offers, if you're using Seller Hub).
   • Not all listings are eligible. Eligibility is determined by a number of factors, including age of listing, listing format, and rules that manage the number of offers buyers receive
   • Items must be in the buyer's cart for at least 2 days to send an offer
3. Select an offer price.
   • The amount must be at least 5% less than the Buy It Now price for items under $200, 3% for items between $200 and $1,000, and 2% for items over $1,000
   • Shipping will not be included in this price
4. In Seller Hub, if you don't want to let buyers counter your offer, select Don't allow counteroffers.
5. Add a message to buyers.
6. Select Send offer to buyers.

Tip
You can find more information on sending offers to buyers on our Seller Center page. 

Sending offers in bulk

You can also send an offer for multiple listings at once using Seller Hub. Here's how:

1. Go to Seller Hub Active.
2. Select Send Offers - Eligible to see your eligible listings.
3. Select the listings you want to send an offer on and select Send Offers.
4. Select a Percent off discount (e.g 10%). This discount will apply to all the listings you selected.
   • With tiered offer discounts, the discount percentage must be at least 5% less than the Buy It Now price for items under $200, 3% for items between $200 and $1,000, and 2% for items over $1,000
   • The highest minimum discount percentage based on the Buy It Now price within the listings you've selected will apply
5. Add a message.
6. Select Send offers.

Offers will be sent to the 30 most recent interested buyers (people watching your items or who have added your items to their cart). Each offer is valid for 48 hours or until the listing is sold, whichever comes first. With a single item listing, the first buyer to accept the offer gets the item. With a multiple quantity listing, buyers can continue to use the offer until all items in the listing are sold or the offer expires.