Adding Best Offer to your listing increases your chances of a successful sale. You can set your preferences to automatically accept or decline offers of a certain amount and use the counteroffer feature to negotiate with prospective buyers.
How to add Best Offer to your listings
Add Best Offer to a listing using the quick listing form
- List your item in the fixed price format.
- Select Change listing preferences at the top of the page and ensure that the box is checked beside Enable more options.
- Under Pricing, select More options, and then Allow offers.
- Enter the minimum amount you're willing to accept.
- Complete the rest of your listing.
Add Best Offer to a listing using the advanced listing tool
- Go to the Pricing section.
- Set Allow offers to on.
- Add a Minimum offer amount and/or an Auto accept amount (optional).
Offers will not be available if your listing is an Auction with a Buy It Now price.
If you have an auction-style listing with the Best Offer option, bear in mind that:
- If you receive a bid
- Current offers and counteroffers will be declined automatically, and buyers won't be able to make any additional offers on your item
- If you had received an offer that was higher than the current bid, the buyer who made the offer will need to place a bid, as their offer was declined when the first bid was placed
- If a bidder retracts their bid, the Best Offer feature will be re-enabled
- This option isn't available in the following categories: cell phones, motors, real estate, tablets, and tickets
How to accept a Best Offer
When a buyer makes you a Best Offer, we'll email you to let you know. You can also see any offers you've received in My eBay's Active - opens in new window or tab section and in Seller Hub within Active listings with offers - opens in new window or tab.
After receiving an offer, you have 24 hours to choose how to respond. You can:
- Accept the Best Offer and end the listing
- Respond with a counteroffer
- Let the offer expire. This will happen automatically after 24 hours or when the listing ends, whichever comes first
- Decline the offer
In most cases, when using the Best Offer option in a listing, buyers are required to make immediate payment. However, some buyers may be asked to confirm their payment and shipping details when they're making an offer.
If you're happy to accept offers from all buyers, without immediate payment, go to your Buyer Management settings and uncheck the box next to Buyer Payment Requirements.
How to make a counteroffer
When you make a counteroffer, your response should be lower than the Buy It Now price, but higher than the offer you received.
You can respond directly to the potential buyer from the message we send you letting you know about the buyer's Best Offer.
You might receive offers from multiple buyers, and making counteroffers to each is perfectly fine. Each counteroffer expires after 24 hours, and whoever accepts your counteroffer first wins.
Automatic responses to a Best Offer
If you set up automatic responses in your listing, we can accept or decline a Best Offer for you, based on the price limits you select. Buyers won't know your limits, but the upper limit must be below your Buy It Now price.
Here's how automatic responses work:
- When you get an offer at, or above, your upper limit, we automatically send an email to you and the buyer saying that you've accepted and the buyer should pay
- When you get an offer below your lower limit, we automatically send an email to the buyer declining the offer. The buyer can submit a higher bid or you can send a counteroffer. Buyers can make up to three offers per item in most categories
- When you get an offer somewhere between your price limits, we'll send you a message and you'll have to decide how to respond
You can't use automatic responses when:
- You've put an item on sale using the Sale event feature of Discounts Manager
- The buyer included additional terms in the offer that you'll need to review first
- The option doesn't appear when you are creating your listing (not all categories allow for automatic responses)
Accepting a Best Offer when the buyer clicked on one of your Promoted Listings general ads
If you accept a Best Offer from a buyer who clicked on one of your Promoted Listings general ads within the last 30 days, you'll be charged an ad fee based on the final total sale amount (including item price, shipping, taxes, and any other applicable fees).
If the ad rate displayed for the Best Offer is not your current ad rate, the buyer may have clicked on your ad within the last 30 days prior to you making ad rate edits.
Example: Within the last 30 days, a buyer clicked on an ad that you created with a 15% ad rate. After this click, you updated the ad rate to 8%. When you receive a Best Offer from that buyer, you see a 15% ad rate displayed instead of your current ad rate of 8%. This is due to your ad rate being 15% at the time the buyer clicked on your ad.
The ad rate you're charged may be different than the ad rate displayed for a Best Offer if:
- The buyer clicked on your ad again before purchasing or placed a different offer for the same item. In this case, the ad rate selected closest to the time of sale will be applied
- Your ad was clicked before any ad rate changes were made
- The item being purchased is a Halo Item where the ad fee is based on the ad rate at the time of the sale
- The buyer purchases a different promoted item of yours
Learn more about the general campaign strategy.
Sending offers to interested buyers
If a buyer shows interest in your item (watching your item or adding it to their cart, for example), you can send them special offers individually or in bulk. If the buyer accepts, the item will continue to be available for purchase until the buyer successfully completes payment.
Here's how:
- Go to Seller Hub Active Listings.
- Use the Send offers - eligible filter to see eligible items.
- Not all listings are eligible. Eligibility depends on a number of factors, including the age and format of the listing, as well as limits on the number of offers buyers can receive
- Items must be in the buyer's cart for at least 2 days to send an offer
- Select your listings:
- To send an individual offer, select a single listing and select Send Offer.
- To send bulk offers, select multiple listings and select Send Offers from Actions.
- Set your offer price by entering a percentage off, dollar amount off, or a custom offer amount.
- The amount must be at least 5% less than the Buy It Now price
- Shipping will not be included in the offer price
- Add a message to buyers (optional but recommended).
- Enable automatic offers (optional).
- Toggle on Send automated offer if you want eBay to send the same offer to future interested buyers.
- Set your desired start and end dates.
- You can turn this feature off at any time.
- Enable counteroffers (optional): if you don’t want to allow buyers to make counteroffers, check the box for Don’t allow counteroffers.
- Select Update to send your offer.
Offers will be sent to the 30 most recent interested buyers (for example, people watching your items or who have added your items to their cart). Each offer is valid for 96 hours or until the listing is sold, whichever comes first. With a single item listing, the first buyer to accept and successfully complete payment gets the deal. With a multiple quantity listing, buyers can continue to use the offer until all items in the listing are sold or the offer expires.
Sending offers in bulk
You can also send an offer for multiple listings at once using Seller Hub. Here's how:
- Go to Seller Hub Active.
- Select Send Offers - Eligible to see your eligible listings.
- Select the listings you want to send an offer on and select Send Offers.
- Select a Percent off discount (e.g 10%). This discount will apply to all the listings you selected.
- With tiered offer discounts, the discount percentage must be at least 5% less than the Buy It Now price
- The highest minimum discount percentage based on the Buy It Now price within the listings you've selected will apply
- Add a message.
- Select Send offers.
Offers will be sent to the 30 most recent interested buyers (people watching your items or who have added your items to their cart). Each offer is valid for 96 hours or until the listing is sold, whichever comes first. With a single item listing, the first buyer to accept and successfully complete payment gets the deal. With a multiple quantity listing, buyers can continue to use the offer until all items in the listing are sold or the offer expires.
Managing your automated offers
Once you have automated offers set up as outlined above, you can change your automation settings, individually or in bulk, from the Offers tab in Seller Hub.
You can save time by enabling offers to be sent automatically to buyers interested in your current listings . You can change the settings for your automatic offers by going to active listings - opens in new window or tab and selecting any items that are eligible for offers, even if they don't have interested buyers yet. To be eligible, the items must be Buy-It-Now and not sold out.
Turning off automated offers (single):
- Select the item.
- Select the three dots in the Actions column.
- Click End and Confirm.
Turning off automated offers (bulk):
- Select the items.
- A summary bar will appear above your items showing how many listings are selected.
- Select End and Confirm.
Editing Automated Offers (Single items only):
- Select one item.
- Select the three dots in the Actions column
- Select Edit.
From here, you can:
- Adjust the offer amount
- Update your message to buyers
- Manage your automation settings and offer dates
- Turn counteroffers on or off
You can also reactivate offers using the same steps.
Advanced offer automation for Store subscribers
eBay Store subscribers can now set up rule-based automatic offers. Instead of manually selecting listings, set the criteria—like price range or category—and define your offer terms. eBay will automatically send offers to interested buyers when your listings, including newly created ones, match the rules you've set up. You can also choose how long your automation runs, up to a maximum of 150 days.
Here's how to create and manage your rules for automatic offers:
- Go to Buyer Groups on your Seller Hub Marketing tab.
- Select Setup Automatic Offers.
- Choose the inventory to include, set your price range, and name your buyer group.
- Select Review offer.
- Enter your offer amount, message to buyers, toggle counteroffers on/off, and start/end dates.
- Review and select Launch.
To turn off an automatic offer rule:
- Go to Buyer Groups on your Seller Hub Marketing tab.
- Select the rule(s) you’d like to turn off.
- Select Delete.
Frequently asked questions about automatic offers
If you change your item's Buy It Now price, your automatic offer will adjust to reflect the same discount percentage or amount that was originally set.
- If you increase the price, the automatic offer will continue and adjust accordingly.
- If you lower the price below the current automatic offer amount, offer sending will be paused.
- If you later raise the price back to the original Buy It Now value or higher, the automation will automatically unpause and resume sending offers based on the original settings.
You can always edit or restart the automation with a new discount if you’d like to adjust your offers strategy.
The offer price, message, duration, and offer settings such as allowing counteroffers.
If you have more than 30 interested buyers for your item, we start by sending 30 offers. We continue to send up to 30 offers every 48 hours until all interested buyers receive the offer.
Responding to counteroffers from buyers
Buyers can respond to your offer with a counteroffer. If a buyer sends you a counteroffer, you'll receive an email and a message in My eBay. (You'll also receive a notification on your phone, if you've installed the eBay app and enabled notifications.) Select Respond now in this message to view the counteroffer. You can then choose to Accept offer, Decline offer, or Make counteroffer. You and the buyer can send a maximum of 5 counteroffers each. If you accept the buyer's counteroffer, the item will continue to be available for purchase until the buyer successfully completes payment.
You can monitor offers and counteroffers in Seller Hub Active or My eBay active.
Sending a custom offer using the “Reply with offer” button
If a buyer sends you a question about an item you have listed in a fixed-priced format, you'll have the option to reply with an offer. If you've already replied to the buyer but wish to make them an offer, you can find the Reply with offer button in your first message to them.
The offer you send can be for more or less than the Buy It Now price, and you can send a buyer up to 3 offers. Each offer is valid for 96 hours or until the listing is sold, whichever comes first.
The option to reply with an offer is available to all sellers, whether you use the Best Offer option in your listing or not. However, this feature is unavailable on auction or multi-variation listings, and in the motor vehicle category.
If you're accepting Best Offers on a listing, you can send custom offers on that same listing to buyers who ask questions, unless the buyer has already sent a Best Offer. If a buyer sends a Best Offer, the Reply with offer button won't be available, but you can send them a counteroffer.
- In My eBay: Messages - opens in new window or tab, find the message from the buyer and select Reply with offer.
- Change the offer price to the amount you and the buyer have discussed. The offer can be higher or lower than the price of the item.
- Clearly summarize the details of your offer in the Message to buyer section, including any additional shipping costs. As long as the offer details are visible within messaging, or the Message to buyer field, the transaction is covered by the eBay Seller protection policy.
- Review the offer and select Send.
If you'd like to see the offers you've sent and accepted for a particular item, you'll need to use the following link and add your item number after the equals sign(=).
https://offer.ebay.com/ws/eBayISAPI.dll?ManageBestOffers&itemid=
When a buyer accepts your offer, the item will continue to be available for purchase until the buyer successfully completes payment. You will not be able to change the title, handling time, or the custom label of the order.
You won't receive an email when your offer is accepted, but once the buyer pays, you'll find it in the Awaiting shipment section - opens in new window or tab of My eBay.
Offers and multi-quantity listings
If you're selling 2 or more identical items in a single listing, you can send an offer for all, some, or only one of the items in the listing.
For example, if you are selling 4 of an item and the Buy It Now price is $25 each, you can send an offer for all 4 items at a price of $80. As soon as all of the items for a listing have been sold and successfully paid for, either through Buy It Now, a Best Offer, or by sending offers, the listing is immediately closed and any further offers are automatically canceled.
Tip
You can't include contact information such as an email address, phone number, or URL when sending an offer. You also shouldn't respond to a buyer who asks to purchase an item outside of eBay. Doing so violates our offers to buy or sell outside of eBay policy.