1 min article

Selling through auctions

When you list an item for sale in an eBay auction, you choose a starting price, and interested buyers place bids. When the auction ends, you sell to the highest bidder.

Setting up your auction-style listing

You can choose whether your auction should run for 1, 3, 5, 7, or 10 days. A 1-day auction is designed for items that need to be sold quickly because they’re time sensitive, such as event tickets. Unsold auctions may be automatically relisted

Set a starting price in the Choose a format and price section of the quick listing form. If you use the business tool, you’ll enter the starting price in the Selling details section.

Pricing tips:

  • A low starting price can help attract bidders
  • You can add a Buy It Now price to an auction listing, and it will be shown until the first bid is placed. The Buy It Now price has to be at least 30% higher than the auction starting price.
  • If you’re selling a vehicle, you can add a reserve price to make sure you get the price you want for your item.

Fees for auction-style listings

  • You may be charged an insertion fee to list your item. You will receive one insertion fee credit for each auction-style listing if that listed item sells. (Exclusions apply.)
  • If you’re a non-business seller, automatic relists are free.
  • You’ll be charged a final value fee after the sale.
  • There are also fees for optional advanced listing upgrades and services

For more details, see our articles on selling fees or store selling fees

Listing in auction-style format works well if you want to let buyers decide what your item is worth.

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