6 min article

Seller performance and feedback policy

We know that a seller’s reputation on eBay is an important factor in helping build a successful business. For this reason, we always want your seller performance ratings and feedback to properly reflect the service you provide to your buyers, and will adjust these in situations where we find that you were not at fault.

Based on the information we have, we'll automatically adjust your performance ratings, or remove feedback in some situations. You can also request a manual adjustment if you have additional information, such as tracking data showing that an item was delivered, that illustrates that you weren't at fault when something went wrong. For more details on when we adjust ratings or remove feedback, please see our full policy guidelines below.

Frequently Asked Questions

 

How do you measure my seller performance?

We measure seller performance using data from your seller account on your defect rate, late shipment rate, and cases closed without you resolving them.

For more information, read our Seller Levels and Performance Standards article and our Seller performance standards policy.

What kinds of defects can be removed, and how?

We automatically remove defects in certain situations, including where we find the buyer was at fault, if the problem was caused by an eBay site issue, or if there was an issue outside of your control like shipping service delays, or items being delayed because of an extreme weather event.

If you've had a defect removed for any of the reasons mentioned above, please note it can take up to two days for you ratings to be adjusted.

Read our full policy

Seller performance and feedback policy overview

Most sales go smoothly. When you follow selling best practices and make sure the items you list are in stock, you work with a customer when an issue arises, and you ship within your stated handling time, your buyers will have a great experience and are more likely to buy from you again.

Occasionally, there may be an issue with a transaction. When certain transaction problems happen, you can track them in your seller standards dashboard.

This policy outlines when we adjust your performance evaluation and feedback.

How is selling performance measured?

Seller performance standards focus on what matters most to buyers-getting the item they ordered on time, and effective customer service to resolve any requests for help.

This is measured in 3 metrics:

  • Defect rate
  • Late shipment rate
  • Cases closed without seller resolution

Learn more about seller performance standards.

Can defects, late shipments, or feedback be appealed?

We automatically remove defects, adjust your late shipment rate, and remove feedback in the instances described in the guidelines below.

Things to keep in mind:

  • Automatic adjustments happen daily, but please allow up to 2 days for them to show in your seller standards dashboard or your feedback profile
  • Appeals aren't considered if tracking shows the item is still in transit, if there is an open eBay Money Back Guarantee request, or a refund hasn't been issued for a returned item
  • You may qualify for automatic 5-star detailed seller ratings and other protections outlined in the Seller Protection Policy

Sellers who violate our policies or are found to be manipulating our seller performance standards may be subject to a range of actions, including the reinstatement of previously removed defects, feedback, and late shipments; ineligibility for further removal of defects, feedback, or late shipments; limits on buying and selling privileges; and account suspension.

What are the guidelines?

Allowed Automatically removed

We automatically remove defects, adjust your late shipment rate, and remove feedback when:

  • The buyer didn't pay for a purchase and an unpaid item case is recorded against the buyer
  • The defect, feedback, or late shipment was the direct result of an eBay site issue or program error
  • The delivery estimate shown in the listing was shortened, but tracking shows the item was delivered by the carrier's longest delivery estimate
  • We take action against a buyer for violating the Buying practices policy
  • We take action to close an eBay Money Back Guarantee case or appeal request in favor of the seller
  • We instruct you to hold a shipment or take action to cancel the transaction
  • We can determine through valid tracking that the defect, feedback, or late shipment was the direct result of systemic delays in shipping or communication. Examples include wide-scale shipping carrier delays, items stuck in customs, or power outages due to extreme weather. Actual qualifying events are listed on our announcement board
 
Not allowed Not eligible for removal

The following scenarios aren't eligible for removal:

  • We may remove a feedback comment that violates eBay policy, such as containing profanity or links, but the feedback rating or any defects aren't necessarily removed
  • Late shipment appeals for transactions without tracking to verify on-time order fulfillment or delivery
 
Restricted Manual review

There are some circumstances where a defect, feedback, or late shipment can be manually reviewed. Sellers may appeal in these cases, but must make the request within 90 days of the transaction.

Examples include:

  • You upload tracking that confirms the item was shipped within the handling time or the item was delivered by the estimated delivery date, but the late shipment rate wasn't automatically updated because the tracking isn't integrated with eBay
  • In cases where there is an attempted delivery, we consider this "delivered" for the purposes of adjusting late shipment rate or removing feedback
  • The feedback comment contained inappropriate content (such as profanity) as described in our Member-to-member contact policy. While inappropriate comments will be removed, the rating will remain
 

Why does eBay have this policy?

We adjust seller performance metrics when we have objective information available in our system, or through carrier tracking that shows the seller fulfilled all elements of the transaction and the defect, feedback, or late shipment was not accurate.

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