We have four regional performance standard programs, with slightly different minimum performance thresholds, and your performance is measured against the standards of the region into which you sell an item. The four programs are:
- Global: This covers Australia and any other market outside of the US, UK, Ireland, Germany, Austria, and Switzerland
- US: This covers the US market
- UK: This covers the UK and Ireland
- German: This covers Germany, Austria, and Switzerland
So if you sell to a domestic US customer, you’ll need to meet the standards of our US program. If you sell to an Australian buyer, you'll have to meet the standards of our Global program, but if you sell to a buyer in the UK, you’ll need to meet the UK standards.
You can find out more details about our performance standards globally by reading our full policy guidelines below.
Frequently Asked Questions
How can I find my seller ratings for all four standards programs?
You can find all ratings in your Seller Dashboard - opens in new window or tab.
Do the four standards program differ significantly?
No, the programs are similar. But there are some differences, including different thresholds for late shipment rate for each program. Regardless of which program you're assessed under, you should always try to provide your buyers the best service you can.
Find out how performance rating translates into seller levels in our article on Seller Levels and Performance Standards.
Read our full policy
Global seller performance standards policy overview
Global seller performance standards help highlight sellers who consistently offer excellent service for their international transactions. Sellers from all eBay sites are required to meet the same minimum standards, ensuring that sellers globally are both setting and meeting buyer expectations worldwide.
If you sell on other eBay sites or offer international shipping, your transaction will count for one of the four regional standards programs based on the country the item is shipped to. Go to your seller dashboard to see your status for each of the seller standards programs.
- US seller standards program: Determines your status on eBay.com. You're evaluated based on transactions which are shipped to the US
- UK seller standards program - opens in new window or tab: Determines your status on eBay.co.uk and eBay.ie. You're evaluated based on transactions with are shipped to the UK and Ireland
- German seller standards program - opens in new window or tab: Determines your status on eBay.de, eBay.at and eBay.ch. You're evaluated based on transactions which are shipped to Germany, Austria, and Switzerland
- Global seller standards program: Determines your status if you are selling in one of the markets outside of the US, UK, Ireland, Germany, Austria and Switzerland. You are evaluated based on all of your transactions which are shipped worldwide, minus those that are shipped to the US, UK, Ireland, Germany, Austria, and Switzerland
Note: If you reside in a country other than the US, UK, Ireland, Germany, Austria, or Switzerland, then the Global standard will be your domestic standard.
From August 2017, individual transactions will only count towards either your Global or your regional seller performance standards, never both.
As an eBay seller, providing excellent customer service should be your top priority. You're expected to:
- Promptly resolve customer issues
- Ship items on time, within your specified handling time
- Manage inventory and keep items well stocked
- Have reasonable shipping and handling charges
- Specify shipping costs and handling time in the listing
- Follow through on your return policy
- Respond to buyers' questions promptly
- Be helpful, friendly, and professional throughout a transaction
- Make sure the item is delivered to the buyer as described in the listing
For more information on meeting buyers' expectations, see our selling practices policy.
Keep in mind, too, that if you don't meet buyers' expectations, it can lead to:
- Not meeting the late shipment rate requirements
- Exceeding minimum requirements for defect rate
- A bad experience for you and the buyer
- Low detailed seller ratings (DSRs)
- Negative or neutral feedback from buyers
- Cases opened by buyers for items not received or items not as described
Transaction defect rate
The transaction defect rate is the percentage of a seller's transactions that have any of the following transaction-related defects:
- eBay Money Back Guarantee or PayPal Purchase Protection case opened for an item not received or an item not as described
- Seller-initiated transaction cancellation
Sellers need to maintain a defect rate of 2% or lower to meet minimum global seller performance standards, and a defect rate of 0.5% or lower to meet global Top Rated Seller standards.
Any case or return that is referred to eBay or PayPal for review and is found in your favor—or found to be no fault of the buyer or seller—won't count against your performance rating.
The transaction defect rate won't affect your seller status until you have transactions with defects involving at least 5 different buyers, or at least 4 different buyers to impact Top Rated status, within your evaluation period.
Sellers in the global program need to maintain a late shipment rate of less than 5% for Top Rated and less than 10% for all sellers.
- Sellers can have a maximum of 0.3% of eBay Money Back Guarantee and PayPal Purchase Protection cases closed without seller resolution over the most recent evaluation period
- Sellers with 400 or more transactions over the past 3 months are evaluated on their transactions with global buyers from the last 3 calendar months. For all other sellers, the rate is calculated from transactions with global buyers over the last 12 calendar months.
To improve your seller performance rating, follow these best practices for all your transactions, which can also help you achieve Top Rated Seller status. You can also review these tips on becoming a better seller.
To become a Top Rated Seller, you must meet higher requirements than those above.
What happens if you don't meet the standards?
If you don't meet the minimum global performance standards, your search placement will be lowered and there may be limits to your international selling activity until your ratings improve. You may also be restricted from selling items on eBay outside of your domestic market if your performance falls significantly below the minimum requirements. If you have a Premium, Anchor, or Enterprise eBay Store and have been below standard for 60 days, your Store may be downgraded to the Basic level.
If your account doesn't meet the standards, you:
- Need to resolve all issues on the account before buying or selling with other accounts
- Can't register for a new account
- Can't use an existing eBay account to avoid buying and selling limits or other policy consequences
- Pay a higher percentage rate for final value fees
Learn more about using multiple accounts.
For guidelines on how to meet buyers' expectations, see our selling practices policy.
We have some safeguards in place to protect your ratings and help you in case you have a problem. For example, we consider a buyer's pattern for opening requests and cases and leaving low detailed seller ratings, and we protect you when necessary. We also protect you against delayed deliveries in high-growth emerging markets worldwide. Learn more about our seller protection policy.