10 min article

Jewelry, precious metals, and loose beads policy

Jewelry purchases can often be of high value, and the specifics of the metals, stones, and method of manufacture, can be very important to the buyer.

The sale of jewelry and precious metals is also highly regulated by the Federal Trade Commission (FTC). The sale of these products – especially jewelry for children – is also regulated by the Consumer Product Safety Commission (CPSC).

As such, we have more detailed guidelines for selling jewelry on eBay than for many other products. Our jewelry policy and guidelines tell you what you need to know.

Frequently Asked Questions

 

In which category should I list my jewelry item?

Our category and sub-category guidelines are defined based on the specific composition of the item, so it's important to understand exactly what your item is made of before you start your listing or product.

For example, to list as a Fine Metal the composition must be "gold of 9 carats or higher (yellow, rose, white), silver of 925 parts per 1,000 pure silver or above, platinum group metals of 850 parts per 1,000 pure platinum or above." Similarly we have very specific guidelines on which types of stones can be listed as Fine Gemstones (e.g., diamonds, emeralds, yellow topaz) rather than Fashion Gemstones (e.g., agate, cubic zirconia, white topaz).

For the category-by-category details, please see our full policy and guidelines below.

How much detail do I need to provide in my listing or product?

As with any eBay listing or product, the more details you can provide for potential buyers, the better. For jewelry listings and products though, there are some specific requirements for the level of detail you need to include, and where those details should be shown in the listing or product.

For example, for Precious Metals you must identify the type of metal and purity of the metal in the title, item specifics and description. Similarly for Fine Gemstones the gemstone creation method (is it natural, enhanced, lab-created, etc.), needs to be included in the title, item specifics and description.

You'll find all the details you need in our guidelines.

What else do I need to know?

There are a number of other requirements to keep in mind when selling jewelry on eBay, so please take the time to read our full policy below.

Read our full policy

Jewelry, precious metals, and loose beads policy overview

When you sell jewelry, precious metals, and loose beads on eBay, you must comply with this policy. First, be sure to select a category that matches the item listed. Second, be sure to provide clear and accurate information in the item description. Any listing or product that misrepresents (or appears to misrepresent) the true nature or value of the item being sold may be removed from eBay.

For more details, see the What are the guidelines? section below.

This policy is based on guidelines issued by the US Federal Trade Commission - opens in new window or tab. Please familiarize yourself with the FTC guidelines and make sure your listing and product follows them and this policy. If it doesn't, it may be removed, and you may be subject to a range of other actions, including restriction of your selling privileges and suspension of your account.

What are the guidelines?

Fine jewelry

To list an item in the Fine Jewelry category please follow these guidelines. If any part of the item is fine, including the gemstone(s) or the setting, the item should be listed in the Fine Jewelry category.

Allowed Allowed
  • Fine metal setting, such as gold of 10 karats or higher (yellow, rose, white), silver of 925 parts per 1000 pure silver or above, platinum group metals of 850 parts per 1000 pure platinum or above
    • You must identify the type of metal and purity of the metal in the title, item specifics and description
    • For the full list of fine metals, please see the "Precious metals" section of this page
    • Includes fine metal setting with lab-created, simulated or fashion gemstone

And/or

  • Natural fine gemstone (or fine gemstone with the optical, physical, and chemical properties of natural fine gemstone)
    • Natural diamonds
    • Pearls, naturally formed or cultured
    • For the full list of fine gemstones, please see the "Gemstones and loose beads" section of this page
    • Includes fine gemstone with fashion metal setting or lab-created, simulated or fashion gemstone accent(s)
 
Not allowed Not allowed

Fashion metal

  • Settings not accompanied by a fine gemstone
  • Lab-created, simulated or fashion gemstone not accompanied by a fine metal setting
 

Fashion jewelry

To list an item in the Fashion Jewelry category please follow these guidelines: If no part of the item is considered fine the item should be listed in the Fashion Jewelry category.

Allowed Allowed
  • Fashion metal setting, such as brass, cobalt, copper, iron pyrite, stainless steel, titanium, and tungsten, OR fine metal plated over fashion metal unless with a fine gemstone
    • If your item is plated or filled it must be clearly identified as such in your title, item specifics, and description
  • Any item made using materials such as enamel, epoxy, glass, horn, leather, plastic, resin, rhinestone, rubber, shell, and wood.
  • Any fashion gemstone unless on a fine metal setting
    • For a full list of fashion stones please see the "Gemstones and loose beads" section of this page
  • Any lab-created, simulated or unknown gemstone unless on a fine metal setting
 
Not allowed Not allowed
  • Fine metal setting
  • Fine gemstone even where accompanied by fashion metal setting
  • Fine gemstone even where accompanied by lab-created, simulated or fashion gemstone accents
  • Fine gemstone accent(s) even where accompanied by fashion gemstone or fashion metal setting
  • Natural diamonds
  • Pearls, naturally formed or cultured
 

Precious metals

Fine metals

Gold of 10 karats or higher (yellow, rose, white), silver of 925 parts per 1000 pure silver or above, platinum group metals of 850 parts per 1000 pure platinum or above, black rhodium plated silver, bonded gold and silver (if gold plated sterling silver), brass plated gold (greater than 10k gold), chocolate gold, gold plated silver, green gold, palladium, platinum, platinum flashed silver, platinum plated (if platinum plated sterling silver), platinum plated silver, rhodium flashed silver, rhodium plated gold, rhodium plated gold and silver, rhodium plated silver, rhodium plated white gold, rhodium plated yellow gold, rose gold flashed silver, sterling silver, tri-color gold, vermeil, white gold plated silver, yellow gold flashed silver, yellow gold plated silver

Fashion metals

Fashion jewelry includes jewelry made with an underlying base metal in this list and plated with a precious metal: alloy base, brass, brass plated gold (less than 10k gold), bronze, cobalt, copper, enamel, epoxy, glass, gold-filled, gold-foiled, gold plated base, gold plated copper, horn, iron pyrite, leather, nickel, pewter, plastic, resin, rhinestone, rhodium plated base metal, rhodium plated brass, rhodium plated bronze, rose gold plated base, rubber, shell, silver plated base, silver plated bronze, stainless steel, titanium, tungsten, wood, yellow gold plated bronze.

 

Plated and filled metals

If your item does not qualify as solid metal, be sure to follow these guidelines:

  • List your item in the Plate/Fill category that matches your product, or choose the Plated or Filled option when you describe your item;
  • If you are listing a fine metal plated or filled with another fine metal it must be listed in the Fine Jewelry category;
  • If you are listing a fine metals plated or filled with a fashion metal it must be listed in the Fashion Jewelry category unless it is accompanied by a fine gemstone;
  • You must clearly describe the nature of the metal throughout your listing or product. You can, for example, use the word "gold-plated" as long as the alloy used for the plating is 10-karat gold or higher. You also have to include the qualifying word, such as "plated" or "filled," in every mention of the word "gold" in your title, item specifics, and description
Note: You can use abbreviations (such as "gf" for gold-filled, "gp" for gold-plated, or "gep" for gold-electroplated) in your listing or product title.
 

Stamping

Platinum, gold, and silver products must meet applicable laws for stamping. For more information about stamping (including trademark stamping requirements) please see the National Gold and Silver Stamping Act of 1906 - opens in new window or tab

Examples of stamps:

  • Gold stamps: 10k, 14k, 18k, 22k, 24k
  • Silver stamps: Sterling Silver, .925, .999
  • Platinum stamps: Plat, Pt, 950Plat, 900Pt
 

Gemstones and loose beads

Gemstones

Fine gemstones

Alexandrite, almandite-garnet, amber, amethyst, ametrine, ammolite, andalusite, aquamarine, beryl, black diamond, black opal, blue diamond, blue opal, blue sapphire, blue topaz, blue zircon, boulder opal, brown diamond, cats eye, champagne diamond, chrome diopside, chrysoberyl, chrysoprase, citrine, corundum, demantoid garnet, diamond, emerald, fire opal, garnet, golden topaz, green garnet, green quartz, green sapphire, green tourmaline, grossular garnet, heliodor, hessonite, hiddenite, honey amber, imperial topaz, indicolite, indicolite tourmaline, iolite, jade, jadeite, jet, kunzite, kyanite, labradorite, lapis lazuli, lemon quartz, London blue topaz, madeira citrine, malachite, mandarin garnet, mint tourmaline, moldovite, moonstone, morganite, opal, padparadscha, paraiba, Paraiba tourmaline, peridot, pink diamond, pink quartz, pink sapphire, pink topaz, pink tourmaline, prasiolite quartz, purple jade, purple spinel, pyrope garnet, quartz, red diamond, rhodolite garnet, rose quartz, rubelite, rubellite tourmaline, ruby, sapphire, smoky quartz, spessartite garnet, sphene, yellow topaz

Fashion gemstones

Agate, amazonite, amblygonite, apatite, aventurine, azurite, bloodstone, blue amber, blue chalcedony, brazanite, butterscotch amber, calcite, caribbean amber, carnelian, celestite, chalcedony, charoite, cherry amber, cinnabar, created alexandrite, created amethyst, created aquamarine, created blue sapphire, created emerald, created garnet, created opal, created padparadscha, created peridot, created pink sapphire, created quartz, created ruby, created sapphire, created topaz, created white sapphire, created yellow sapphire, cubic zirconia, danburite, diaspore, diopside, drusy quartz, dumortierite, dyed howlite, fluorite, fuschite, gaspeite, goldstone, goshenite, green amber, green chalcedony, green gold, hauyne, hematite, hermatine, hickoryite, howlite, iron pyrite, jasper, larimar, lavender chalcedony, magnasite, marcasite, medusa quartz, moissanite, multi-color amber, mystic topaz, obsidian, onyx, orange chalcedony, ouro verde quartz, petalite, pezzottaite, pink chalcedony, prehnite, quartzite, quartzofe, rhodochrosite, rhodonite, rutilated quartz, sardonyx, scapolite, sea blue chalcedony, serpentine, shanseres, sodalite, sphalerite, stabilized turquoise, strontium titanate, sunstone feldspar, swedish slag, synthetic turquoise, tashmarine diopside, white sapphire, white topaz, yellow scapolite, yttrium aluminium garnet, zandrite

Gemstone creation and treatment:

When listing a gemstone, you must include information about what type of gemstone you are listing, as well as the gemstone creation method, in the title, item specifics and description.

  • Natural: Choose this option only if you have an unenhanced, untreated, natural gemstone
  • Treated: If you are listing a natural gemstone that has been treated (for example: dyed to enhance the color), you are required to specify the treatment in the item specifics and description. You must also clearly specify the following in the item description:
    • The treatment is not permanent and loses its effect over time;
    • The treatment creates special care requirements for the gemstone to retain the benefits; and
    • The treatment has a significant effect on the gemstone's value
  • Lab-created: Select this option only if you are listing a lab-created gemstone that has the same mineral composition as a natural gemstone. Do not list a lab-created gemstone in the Fine Jewelry category unless it is accompanied by a fine metal setting or other fine gemstone. You are required to identify the gemstone as "lab-created" in the title, item specifics and description immediately preceding the name of the lab-created gemstone. All lab-created gemstones not mounted on a fine metal setting or accompanied by a fine gemstone should be listed in the Fashion Jewelry category
  • Simulated: Select this option if you are listing a simulated gemstone that has the same appearance but not the same mineral composition as a natural gemstone. A simulated gemstone should only be listed in the Fashion Jewelry category unless it is mounted on a fine metal setting or accompanied by a fine gemstone, in which case it should be listed in the Other or Simulated categories. If the mineral composition of the gemstone is different from the natural gemstone, you are required to identify the gemstone as "simulated" in the title, items specifics and description immediately preceding the name of the simulated gemstone. For example, "simulated ruby." All simulated gemstones not mounted on a fine metal setting or accompanied by a fine gemstone should be listed in the Fashion Jewelry category
  • Unknown: If you do not know if the gemstone has been enhanced or treated, or if it is lab-created or simulated, you should consider having the gemstone certified. All unknown gemstones should be listed in the Fashion Jewelry category unless mounted on a fine metal setting or accompanied by a fine gemstone

Loose beads

You can list these items only in the Loose Beads category.

 

Diamonds

Natural diamonds (natural and enhanced - see below) should be listed in the Fine Jewelry category.

A diamond is a mineral consisting essentially of pure carbon, crystallized in the isometric system with a:

  • Hardness of 10
  • Specific gravity of approximately 3.52
  • Refractive index of 2.42

Diamond creation and enhancement:

When listing a diamond, you must include information about what type of diamond you are listing, as well as the gemstone creation method of the diamond, in the title, item specifics and description.

  • Natural, Not Enhanced: Choose this option only if you have an unenhanced, natural diamond
  • Enhanced: If you are listing a natural diamond that has been enhanced (for example, "clarity-enhanced" to reduce flaws, dyed, etc.), you are required to include "enhanced" in the title and to specify the enhancement in the item specifics and description
  • Lab-created: Select this option only if you are listing a lab-created diamond that has the same mineral composition as a natural diamond. Do not list a lab-created diamond in the Fine Jewelry category unless it is accompanied by a fine metal setting or other fine gemstone. You are required to identify the diamond as "lab-created" in the title, item specifics and description immediately preceding the name of the lab-created diamond. All lab-created diamonds not mounted on a fine metal setting or accompanied by a fine gemstone should be listed in the Fashion Jewelry category
  • Simulated: Select this option if you are listing a simulated diamond that has the same appearance but not the same mineral composition as a natural diamond. A simulated diamond should only be listed in the fashion jewelry category unless it is mounted on a fine metal setting or accompanied by a fine gemstone, in which case it should be listed in the Other or Simulated categories. If the mineral composition of the diamond is different from the natural diamond, you are required to identify the diamond as "simulated" in the title, items specifics and description immediately preceding the name of the simulated diamond. All simulated diamonds not mounted on a fine metal setting or accompanied by a Fine Gemstone should be listed in the Fashion Jewelry category
  • Unknown: If you do not know if the diamond has been enhanced, or if it is lab-created or simulated, you should consider having the diamond certified. All unknown diamonds should be listed in the fashion jewelry category unless mounted on a fine metal setting or accompanied by a fine gemstone

Gemstones not meeting the definition of a diamond:

If the gemstone does not meet the above definition for a diamond, you cannot list your item in the Diamond or Fine Jewelry category. If the mineral composition of the gemstone is different from the natural gemstone, you must clearly identify the item as such in all areas of your listing and product. For example, use words like "simulated" immediately preceding the use of diamond. You must also clearly describe the actual material the gemstone is made of in the item specifics and description, such as:

  • Briolite
  • Cubic zirconium
  • Diamonique
  • Glass
  • Moissanite
  • Plastic
  • Quartz
  • Rhinestone
  • Strontium titanate

Restrictions

For information on Kimberley Process Certification Scheme (KPCS), visit US Department of State - opens in new window or tab site.

  • eBay prohibits the sale of diamonds, other gemstones and metals that are sourced from countries with civil conflict or that do not comply with the Kimberley Process Certification Scheme (KPCS). When listing jewelry on eBay you agree that any item you are listing is not associated with civil conflict, terrorism or other criminal activity and complies with KPCS
  • Rough Diamonds: All rough diamonds must be listed in the Loose Diamonds & Gemstones > Diamonds (Rough Natural) category and must comply with the Kimberley Process Certification Scheme (KPCSAll listings and products for rough diamonds on eBay must state that the seller complies with the Kimberley Process and that the diamond is accompanied by a Kimberley Process certificate

Certification

Due to concerns from buyers about jewelry that they have received, we may not allow certain certification companies to be used on eBay.

An example of a certification organization that you may choose to consult with is GIA (Gemological Institute of America Inc).

 

Niihau shell jewelry

The state of Hawaii regulates the sale and advertisement of jewelry made from the rare shells that come from the Hawaiian island of Niihau. If you'd like to sell an item made from these shells, be sure to follow these guidelines:

  • You can use the word "Niihau" or any variation of it, such as "Ni'ihau" or "Niihaun," as long as you can certify in your listing and product that the item was made in Hawaii with 100 percent genuine Niihau shells. If you use those words, make sure you comply with Hawaiian law, specifically Hawaii Revised Statute § 486-118.5 - opens in new window or tab
  • To describe that a piece has Niihau shells, it has to consist of at least 80% Niihau shells and be made in Hawaii. In your listing and product, you need to specify the exact percentage of Niihau shells that actually came from the island of Niihau, its waters, or its beaches
 

Why does eBay have this policy?

To improve the shopping experience on eBay, sellers who list jewelry are required to include important product details in their listing and product titles, item specifics, and descriptions. This helps to make sure that buyers have a clear understanding of what they're buying before making a purchase.

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