Some of today s well-known artists got their start at VIP Records such as Snoop Dogg, Warren G, and Nate Dogg, who started as the group 213, and many others. VIP Records in Long Beach became World Famous VIP after the release of Snoop Dogg s debut album Doggy Style. Scenes from the hit video of the single What s My Name were shot on the roof of VIP Records under the now-famous sign.