I love Swiss watches and hated seeing people walking around with these blank screens on their wrist. No personality, no elegance. Then I saw this 46mm that had a TAG Carerra feel to it. Decided that during Cornatime where I am mostly in t-shirts, polos, shorts, and sweats, there was no need to wear a Swiss watch. What I needed was something that was going to keep me on time, remind me to get up and help me not miss calls or meetings while working from home. I has done that and more. I am such a convert that when I had to dress up, it was hard to put on my Breitling. To add to it, I bought the Golf Pad app ($20/year) and it serves as a great GPS watch. Really happy with this purchase.