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Reviews (2)
May 22, 2008
Marketing College book
The book, I feel is a little out of date to be relevant with current marketing trends. Chapters are longer than most course books and some of the pictures in the book don't make much sense. Many of the definitions are commonsense definitions such as, "new product: a product new to the world." This book costs around $100.00 brand new, I wouldn't consider purchasing this soft cover book for that price. Search Ebay like I did and you can get it for a lot less than $100.00.
Jun 19, 2019
Great deal
Works great , didn’t smell of smoke, packaged securely.