Picture 1 of 1

Stock photo

THE MARKET RESEARCH TOOLBOX: A CONCISE GUIDE FOR BEGINNERS By Edward F. NEW - Picture 1 of 1

The Market Research Toolbox : A Concise Guide for Beginners by Edward F. (Francis) McQuarrie (2005, Trade Paperback, Revised edition)

Be the first towrite a review.

ZUBER (238280)
98.1% positive feedback

Price:

$25.95

Free shipping

Estimated delivery Fri, May 17 - Mon, May 20

Returns:

30 days returns. Seller pays for return shipping.

Condition:

Brand New

THE MARKET RESEARCH TOOLBOX: A CONCISE GUIDE FOR BEGINNERS SECOND EDITION By Edward F. Mcquarrie **BRAND NEW**.

About this product

Product Information

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. Next, McQuarrie discusses nontraditional types of market research that have evolved in recent years to meet the needs of business-to-business marketers and technology firms. The volume concludes with a chapter on five common business applications that can be addressed by combining several individual research techniques into a research strategy. New to the Second Edition : - Chapters 1 and 2 have been extensively revised and updated based on feedback from students. - Chapter 3 on secondary research includes a new section on Internet research. - Chapter 6 will be split into two chapters, one to focus on survey research procedures and the other to focus on questionnaire design. - Chapter 7 will be revised to focus almost exclusively on conjoint analysis, a key tool. - Chapter 9 will be deleted, and relevant material will be moved to other chapters. - Chapter 10 will be expanded to include new topics such as forecasting - An Instructors Resource on CD-ROM will be made available to lecturers adopting the book for course use. It contains PowerPoint slides, case questions, teaching notes for suggested cases that can be linked to the book, and a sample syllabus.

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1412913195
ISBN-13
9781412913195
eBay Product ID (ePID)
45956849

Product Key Features

Author
Edward F. (Francis) Mcquarrie
Publication Name
Market Research Toolbox : a Concise Guide for Beginners
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2005
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
11 Oz

Additional Product Features

Lc Classification Number
Hf5415.2.M383 2006
Edition Description
Revised Edition
Edition Number
2
Reviews
McQuarrie presents an overview of market research for a manager and others who seek an understanding of the subject. . . .The choice of tools reflects current trends and includes business-to-business as well as consumer applications. The presentation is comprehensive, concise, and nontechnical.
Table of Content
Author bioPrefacePlan of the bookWho should read this book?1. Nature and Characteristics of Market Research Distinction #1: exploratory vs. confirmatory research Distinction #2: marketing intelligence vs. market research Relationship of business strategy to market research Technological innovation and market research Concluding comments Suggested reading2. Planning for Market Research Decision problem to research question Types of decision problem: the decision cycle Matching tools to decisions Effective application of research tools Summary Dos and Donts Suggested reading2A. Financial justification for market researchPart II3. Secondary Research Procedure Steps to be taken by the firm Steps to be taken for ongoing market intelligence gathering Examples Strengths and Weaknesses Dos and Donts Suggested reading3A: Search strategies for gathering marketing intelligence4. Customer visits Ad hoc visits for marketing intelligence Programmatic visits for market research Examples Cost Strengths and Weaknesses Dos and Donts Suggested reading5. The focus group Procedure Cost factors Examples Strengths and Weaknesses Dos and Donts Suggested reading6. Sampling Types of samples Probability sample or non-probability sample? Why non-probability samples? Qualitative research and judgment samples The importance of understanding different types of samples Estimating the required sample size Formula for computing sample size Estimating the variance for a proportion variance variance Sampling reminders and caveats Suggested reading7. Survey research Procedure Conducting the survey yourself Cost factors Examples Strengths and Weaknesses Dos and Donts Suggested reading8. Questionnaire design Procedure Generating content for questionnaires Best practices and rules to observe The questionnaire as a whole Question phrasing Answer categories Suggested reading9. Choice modeling via conjoint analysis Designing a conjoint analysis study Strengths and Weaknesses Dos and Donts Suggested reading10. Experimentation Example #1: crafting direct mail appeals Example #2: selecting the optimal price Example #3: selecting a product design Commentary Strengths and Weaknesses Dos and Donts Suggested reading11. Data analysis Procedure Types of data analysis in market research Managerial perspective on data analysisSuggested readingsSuggested readingsPart III12. Combining Research Techniques into Research Strategies Developing new products Assessing customer satisfaction Segmenting a market Expanding into a market Developing an advertising campaign
Copyright Date
2006
Target Audience
College Audience
Topic
Marketing / General, Marketing / Research
Lccn
2005-006695
Dewey Decimal
658.8/3
Dewey Edition
23
Genre
Business & Economics

All listings for this product

item 1 The Market Research Toolbox: A Concise Guide for Beginners by McQuarrie
$5.16
Free shipping
item 2 The Market Research Toolbox: A Concise Guide for Beginners Second Edition by McQ
$5.60
Free shipping
item 3 The Market Research Toolbox: A Concise Guide for Beginners by McQuarrie
$5.61
Free shipping
item 4 The Market Research Toolbox: A Concise Guid... by McQuarrie, Prof Edwa Paperback
$7.06
Free shipping
item 5 The Market Research Toolbox : A Concise Guide for Beginners Paper
$7.12
Free shipping
item 6 The Market Research Toolbox: A Concise Guide for Beginners Second Edition, Gener
$9.24
Free shipping
item 7 THE MARKET RESEARCH TOOLBOX: A CONCISE GUIDE FOR BEGINNERS By Edward F. NEW
$25.95
Free shipping

See all 8

No ratings or reviews yetNo ratings or reviews yet

Be the first to write a review

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 16 product ratings
$35.70 New
$32.99 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 16 product ratings
$29.99 New
---- Used
Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)
5.0 out of 5 stars based on 1 product rating
$19.98 New
$10.00 Used
Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)
4.9 out of 5 stars based on 17 product ratings
$18.24 New
$15.86 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$20.98 New
$18.00 Used
Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)
5.0 out of 5 stars based on 4 product ratings
$19.80 New
$17.66 Used
Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)
4.9 out of 5 stars based on 8 product ratings
$41.45 New
$38.99 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new
$32.00
Trending at $42.48
International Building Code IBC 2021 International Code Council Paperback
$49.99
Trending at $63.99
International Code Council Ser.: 2021 International Residential Code by...
$51.00
Trending at $68.00
National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK
$33.90
Trending at $36.40
National Electrical Code Handbook, 2023 Edition
$62.99
Trending at $69.00
International Code Council Ser.: 2021 International Plumbing Code by...
$25.00
Trending at $34.95

Shop by category

Picture 1 of 1

The Market Research Toolbox : A Concise Guide for Beginners by Edward F. (Francis) McQuarrie (2005, Trade Paperback, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Market Research Toolbox: A Concise Guide for Beginners by McQuarrie

item 2 The Market Research Toolbox: A Concise Guide for Beginners Second Edition by McQ

item 3 The Market Research Toolbox: A Concise Guide for Beginners by McQuarrie

item 4 The Market Research Toolbox: A Concise Guid... by McQuarrie, Prof Edwa Paperback

item 5 The Market Research Toolbox : A Concise Guide for Beginners Paper

item 6 The Market Research Toolbox: A Concise Guide for Beginners Second Edition, Gener

item 7 THE MARKET RESEARCH TOOLBOX: A CONCISE GUIDE FOR BEGINNERS By Edward F. NEW

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new

International Building Code IBC 2021 International Code Council Paperback

International Code Council Ser.: 2021 International Residential Code by...

National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK

National Electrical Code Handbook, 2023 Edition

International Code Council Ser.: 2021 International Plumbing Code by...

You may also like

Paperback Study Guides & Test Prep Revised Edition

Mathematics Paperback Study Guides & Test Prep Revised Edition

Music Paperback Study Guides & Test Prep Revised Edition

Art Paperback Study Guides & Test Prep Revised Edition

Paperback Dictionaries Revised Edition

Philosophy Paperback Study Guides & Test Prep Revised Edition