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Strategic Management of Technological Innovation by Melissa A. Schilling (2006, Perfect, Revised edition)

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STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION By Melissa Schilling **BRAND NEW**.

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Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling&'s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0073210587
ISBN-13
9780073210582
eBay Product ID (ePID)
54352190

Product Key Features

Author
Melissa A. Schilling
Publication Name
Strategic Management of Technological Innovation
Format
Perfect
Language
English
Features
Revised
Publication Year
2006
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Length
9.1in
Item Height
0.6in
Item Width
7.3in
Item Weight
1.1 Oz

Additional Product Features

Lc Classification Number
Hd45.S3353 2008
Edition Description
Revised Edition
Edition Number
2
Table of Content
1. Introduction Part One: Industry Dynamics of Technological Innovation 2. Sources of Innovation 3. Types and Patterns of Innovation 4. Standards Battles and Design Dominance 5. Timing of Entry Part Two: Formulating Technological Innovation Strategy 6. Defining the Organization's Strategic Direction 7. Choosing Innovation Projects 8. Collaboration Strategies 9. Protecting Innovation Part Three: Implementing Technological Innovation Strategy 10. Organizing for Innovation 11. Managing the New Product Development Process 12. Managing New Product Development Teams 13. Crafting a Deployment Strategy
Copyright Date
2008
Target Audience
College Audience
Topic
General, Management, Strategic Planning
Lccn
2006-026102
Dewey Decimal
658.4/012
Dewey Edition
23
Illustrated
Yes
Genre
Technology & Engineering, Business & Economics

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Most relevant reviews

5 out of 5 stars
by ktwill904May 06, 2011
Easy read. Great case studies
I purchased this book for one of my technology classes. Easy read, great case studies. I really enjoyed this book

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Strategic Management of Technological Innovation by Melissa A. Schilling (2006, Perfect, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 Strategic Management of Technological Innovation by Schilling, Melissa A.

item 2 Strategic Management of Technological Innovation by Schilling, Melissa A.

item 3 Strategic Management of Technological Innovation by Melissa Schilling

item 4 STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION By Melissa Schilling BRAND NEW

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Ratings and Reviews

Most relevant reviews

Easy read. Great case studies

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Encyclopedia of Counseling : Master Review and Tutorial for the National Counselor Examination, State Counseling Exams, and the Counselor Preparation Comprehensive Examination by Howard Rosenthal (2017, Trade Paperback, Revised edition,New Edition)

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