I love Nutella and was looking for a sugar free alternative. I am a type one diabetic. This is REALLY close in taste, though not the same smooth texture. Probably due to the fiber content...BUT if you microwave it for a few seconds then stir it up it gets very smooth! It has a slight cool after taste because of the erythritol sweetener but I'm accustomed to it because I use erythritol sweeteners on a daily basis. Erythritol is a sugar alcohol that unlike other sugar alcohols doesn't affect a diabetic's blood sugar. It also doesn't have the laxative side effect! Overall I really like this as a Nutella replacement.
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