CURRENTLY SOLD OUT

Hiv/Aids Prevention Television Advertisements in Afric by Caroline Hungwe (2010, Trade Paperback)

About this product

Product Information

this study takes the form of a qualitative audience reception analysis; to investigate how a particular group of female audiences situated in Zimbabwe interprets televised HIV/AIDS prevention advertisements. It examines the extent to which the social context influences the audiences acceptance or rejection of preferred readings encoded in the texts. The study is situated within the broad theoretical and methodological framework of both the communication for development and the cultural studies approaches to the study of the media.The findings indicate that the female audiences interpretative strategies were informed by their lived experience as well as pre-existing knowledge.Based on the findings it can be deduced that, contrary to earlier beliefs and media theories such as that of the hypodermic needle theory the audience of public communication is not a passive homogenous mass that easily succumbs to media influences, rather the audience is active in the production of meaning, but under determinate conditions in particular contexts. The texts, the producing institutions and the social history of the audiences supply these conditions.

Product Identifiers

Publisher
LAP Gmbh & Company KG
ISBN-10
3838346173
ISBN-13
9783838346175
eBay Product ID (ePID)
116342933

Product Key Features

Author
Caroline Hungwe
Publication Name
Hiv/Aids Prevention Television Advertisements in Afric
Format
Trade Paperback
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
128 Pages

Dimensions

Item Length
9in
Item Height
0.3in
Item Width
6in
Item Weight
7.1 Oz

Additional Product Features

Topic
Media Studies, Sociology / General, Aids & Hiv, Diseases / Aids & Hiv
Genre
Health & Fitness, Medical, Social Science

Best Selling in Textbooks

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
5.0 out of 5 stars based on 7 product ratings
$12.20 New
$11.50 Used
Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)
4.6 out of 5 stars based on 15 product ratings
$35.70 New
$34.00 Used
Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)
5.0 out of 5 stars based on 14 product ratings
$29.99 New
---- Used
Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)
5.0 out of 5 stars based on 1 product rating
$19.98 New
$10.00 Used
Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)
4.2 out of 5 stars based on 5 product ratings
$21.00 New
$18.00 Used
Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)
4.9 out of 5 stars based on 8 product ratings
$41.45 New
$38.99 Used
Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)
4.9 out of 5 stars based on 17 product ratings
$18.25 New
$15.86 Used

Save on Textbooks

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new
$32.00
Trending at $42.75
Designing Data-Intensive Applications : The Big Ideas Behind Reliable Brand New
$15.00
Trending at $18.95
International Building Code IBC 2021, Paperback International Code Council
$55.00
Trending at $66.98
International Residential Code for One and Two-Family Dwellings 2021 free ship
$58.00
Trending at $70.98
The Pragmatic Programmer : Your Journey to Mastery 20th Anniversary Edition
$25.00
Trending at $25.95
National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK
$33.90
Trending at $36.40

Shop by category

Hiv/Aids Prevention Television Advertisements in Afric by Caroline Hungwe (2010, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Leadership : Theory and Practice by Peter G. Northouse (2021, Trade Paperback, Revised edition)

Research Design : Qualitative, Quantitative, and Mixed Methods Approaches by J. David Creswell and John W. Creswell (2022, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable, and Maintainable Systems by Martin Kleppmann (2017, Trade Paperback)

Save on Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR Brand new

Designing Data-Intensive Applications : The Big Ideas Behind Reliable Brand New

International Building Code IBC 2021, Paperback International Code Council

International Residential Code for One and Two-Family Dwellings 2021 free ship

The Pragmatic Programmer : Your Journey to Mastery 20th Anniversary Edition

National Electrical Code (NEC) NFPA 70 2020 Edition Spiral USA STOCK

You may also like

Nonfiction Television Paperbacks Books

Nonfiction Television Paperbacks Books in English

Fiction Paperback Fiction Caroline B. Cooney & Books

Trade Paperbacks

Study Paperbacks Prep Advertising

Trade Paperbacks Books