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Global Marketing by Mark C. Green and Warren J. Keegan (2014, Trade Paperback)

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Warren J. Keegan and Mark C. Green.

About this product

Product Information

For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience--for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingtLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Bring Global Marketing to Life with Real-World Examples: The cases in this text were written to encourage student interest and learning, stimulate class discussion, and enhance the classroom experience for students and instructors. Highlight Key Emerging Markets: Continued expanded coverage on the growing impact of emerging nations. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133472221/ISBN-13: 9780133472226. That package includes ISBN-10: 0133545008/ISBN-13: 9780133545005 and ISBN-10: 0133576353/ISBN-13: 9780133576351. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133545008
ISBN-13
9780133545005
eBay Product ID (ePID)
180380459

Product Key Features

Author
Warren J. Keegan, Mark C. Green
Publication Name
Global Marketing
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
608 Pages

Dimensions

Item Length
10.7in
Item Height
0.9in
Item Width
8.4in
Item Weight
39.9 Oz

Additional Product Features

Lc Classification Number
Hf1416.K443 2014
Edition Number
8
Copyright Date
2015
Target Audience
College Audience
Topic
Marketing / General, Exports & Imports
Dewey Decimal
658.8/4
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

All listings for this product

item 1 Global Marketing; 8th Edition - 9780133545005, paperback, Warren J Keegan
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item 2 Global Marketing Paperback Mark C., Keegan, Warren J. Green
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item 3 Global Marketing Paperback Mark C., Keegan, Warren J. Green
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item 4 Global Marketing (8th Edition), Green, Mark C.,Keegan, Warren J., Acceptable Boo
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item 5 Global Marketing (8th Edition)
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item 6 Global Marketing (8th Edition) - Paperback, by Keegan Warren J. - Acceptable n
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item 7 Global Marketing [8th Edition]
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5 out of 5 stars
by lovecc2015Feb 08, 2015
Great product. Exactly the same with US version.
Great product. Exactly the same with US version with cheaper price. Would recommend this to my friend!

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