Paraphrasing the management principle of simplicity KISS (Keep it simple, stupid), this book of business strategy will help managers to make their companies and organizations more competitive. It uses as the basis for the methodology, Jack Trout's teachings of strategic positioning.
Product Identifiers
Publisher
Ediciones Urano S. A.
ISBN-10
8492452935
ISBN-13
9788492452934
eBay Product ID (ePID)
113317186
Product Key Features
Book Title
Principio Kics : Un AntãDoto Para La MiopãA Que Frena La Competitividad