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Dimensions of Advertising Theory and Practice in Africa by Rotimi Williams Olatunji (2013, Trade Paperback)

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This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.

Product Identifiers

Publisher
Amalion Publishing
ISBN-10
2359260189
ISBN-13
9782359260182
eBay Product ID (ePID)
144141930

Product Key Features

Author
Rotimi Williams Olatunji
Publication Name
Dimensions of Advertising Theory and Practice in Africa
Format
Trade Paperback
Language
English
Publication Year
2013
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Length
8.8in
Item Height
0.6in
Item Width
6in
Item Weight
14.6 Oz

Additional Product Features

Target Audience
Scholarly & Professional
Topic
Commerce, Advertising & Promotion
Genre
Business & Economics

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item 1 Dimensions of Advertising Theory and Practice in Africa, Paperback by Olatunj...
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item 2 Dimensions of Advertising Theory and Practice in Africa, Paperback by Olatunj...
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item 3 Beatrice Adeyinka Laninhu Dimensions of Advertising The (Paperback) (UK IMPORT)
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Dimensions of Advertising Theory and Practice in Africa by Rotimi Williams Olatunji (2013, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

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Additional Product Features

All listings for this product

item 1 Dimensions of Advertising Theory and Practice in Africa, Paperback by Olatunj...

item 2 Dimensions of Advertising Theory and Practice in Africa, Paperback by Olatunj...

item 3 Beatrice Adeyinka Laninhu Dimensions of Advertising The (Paperback) (UK IMPORT)

item 4 Dimensions of Advertising Theory and Practice in Africa by Rotimi Williams Olatu

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