As a 20 year sales professional in the product/service industry this the best book I have ever read for plain out servicing the customer. What to do, when to do it and how to do it better after you think you figured it out. Jefferey Gitomer takes everythign back to basics but the basics have been lost to a generation of over-thinkers that forgot the customer. Awesome read for any service oriented business person- managers, sales, owners.
bought the book since our company was going to use it as a standard in our business philosophy. we all read the book and spun off our own ideas in how we could change ways in which we handled customers and situations. how to make the customer or co-worker feel good about a problem that may have occured.
Lot's of real life examples and good ideas to use right away. Not all theory like some titles. Worth every penny!
Jeffery Gitomer is a consummate professional and has agreed the teach all of us his methods in his books. This is a fine example of that agreement.
Very infromative book for the new salesperson. Reminds us how important great customer really is. Worth reading.
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