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Consumer Acceptance of Online Stores' in Bricks and Clicks E-Commerce by Fazley Elahi Chowdhury (2012, Trade Paperback)

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With each new reported failure of Pure-play e-tailers, there is a growing recognition that the Internet is unlikely to displace traditional channels anytime soon, at least in the world of business to consumer e-commerce. Rather, a number of traditional enterprises have moved to integrate e-commerce into their channel mix, using the Internet to supplement brick and mortar retail channels. Electronic commerce researchers, use terms like "click and mortar," "bricks and clicks," "surf and turf," "cyber-enhanced retailing," and "hybrid e-commerce," now consider the combination of physical and web channels to be a distinct electronic commerce business model. To avail that opportunity, Japanese Convenience store (JCVS) have formulated a business to consumer e-commerce model where customers can place order online, pay by either cash or credit card and pick up the products at the nearest convenience stores. Although rapid growth has been witnessed in this area, online sales volumes for the JCVS still remains relatively low. These facts encouraged me to embark on exploring specifically the attributing factors for the consumer acceptance of online stores in Bricks and click e-commerce.

Product Identifiers

Publisher
LAP Gmbh & Company KG
ISBN-10
3659146730
ISBN-13
9783659146732
eBay Product ID (ePID)
143935699

Product Key Features

Author
Fazley Elahi Chowdhury
Publication Name
Consumer Acceptance of Online Stores' in Bricks and Clicks E-Commerce
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
164 Pages

Dimensions

Item Length
9in
Item Height
0.4in
Item Width
6in
Item Weight
8.8 Oz

Additional Product Features

Lc Classification Number
Hf5548.32.C4 2012
Copyright Date
2012
Topic
General, E-Commerce / General (See Also Computers / Electronic Commerce)
Dewey Decimal
381.1028546780952
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics

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Consumer Acceptance of Online Stores' in Bricks and Clicks E-Commerce by Fazley Elahi Chowdhury (2012, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

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Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR by American Psychiatric Association (2022, Hardcover)

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