Adapt or Die is a survival guide for the modern marketer. If you run marketing and branding for a service or product-based company, this will equip you with the adaptation tools to run faster than your competition and succeed in the new era of digital brand engagement. It's all here in a simple and informative book, that lays out seven easy-to-follow principles that will guarantee your success in today's product and service parodied marketplace.
Product Identifiers
Publisher
L7 Creative Publishing
ISBN-10
0692982582
ISBN-13
9780692982587
eBay Product ID (ePID)
241151684
Product Key Features
Book Title
Adapt or Die : How to Survive in the New Era of Digital Brand Engagement