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Marketing Fine Art Photography by Alain Briot (2011, Trade Paperback)
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About this product
Product Identifiers
PublisherROCKY Nook
ISBN-101933952555
ISBN-139781933952550
eBay Product ID (ePID)99587465
Product Key Features
Number of Pages320 Pages
LanguageEnglish
Publication NameMarketing Fine Art Photography
Publication Year2011
SubjectCommercial, Business Aspects, Entrepreneurship, General
TypeTextbook
Subject AreaPhotography, Business & Economics
AuthorAlain Briot
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight37 Oz
Item Length10 in
Item Width8 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2010-028855
Dewey Edition22
IllustratedYes
Dewey Decimal770.68/8
Table Of ContentDownloadable Resources Selling Fine Art Photography Chapter 1: Taking Control of Your Destiny Chapter 2: What is Fine Art Photography? Chapter 3: Wholesale, Consignment, or Retail? Chapter 4: Quantity or Quality What to Sell and Where to Sell It Chapter 5: What to Sell Chapter 6: Where to Sell Fine Art Photographs Chapter 7: How to Price Fine Art Photography Chapter 8: Best Sellers The Fundamental Aspects of Marketing, Salesmanship, and Business Chapter 9: The 26 Fundamental Principles of Successful Marketing Chapter 10: The 26 Fundamental Principles of Salesmanship Chapter 11: The Seven Fundamental Principles of a Successful Business Selling Your Work at Shows Chapter 12: How to Sell Your Photographs at Art Shows Chapter 13: Show Booth Examples and Layouts Chapter 14: Packing and Shipping Your Photographs Personal Skills Chapter 15: Fine Art Photography Skills Chapter 16: The 25 Most Common Marketing Errors Business and Marketing Tools Chapter 17: Business Tools Chapter 18: Marketing Tools Chapter 19: Marketing Venues Chapter 20: Vitae, Biography, and Artist Statement Chapter 21: Warranties and Unique Selling Points Conclusion Appendices Appendix A - Art Questionnaire Appendix B - Resources and Materials
SynopsisIn Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints. In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available. Marketing Fine Art Photography is here to answer your questions about making a business out of your passion. Alain Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products. After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD. i Topics include: Defining fine art photography Wholesale, retail, and consignment Knowing your customer Where to sell and how to price fine art Fundamentals of marketing and salesmanship Profitability and honesty in business Packing and shipping fine art Common marketing mistakes The unique selling proposition (USP), In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available. In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints. Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD. Topics include: Defining fine art photography Wholesale, retail, and consignment Knowing your customer Where to sell and how to price fine art Fundamentals of marketing and salesmanship Profitability and honesty in business Packing and shipping fine art Common marketing mistakes The unique selling proposition (USP), Selling your photographs successfully requires an in-depth knowledge of marketing, something that most photographers and artists have not studied. Alain Briot's marketing approach is based on offering a quality product in small quantity and pricing it accordingly., In Marketing Fine Art Photography , Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints. In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available. Marketing Fine Art Photography is here to answer your questions about making a business out of your passion. Alain Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products. After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD. i Topics include: Defining fine art photography Wholesale, retail, and consignment Knowing your customer Where to sell and how to price fine art Fundamentals of marketing and salesmanship Profitability and honesty in business Packing and shipping fine art Common marketing mistakes The unique selling proposition (USP), In recent years as the field of photography has exploded,many photographers consider selling their work to make aprofit and to help defray the high costs of equipment.But, many photographers don't have the business andmarketing knowledge required to successfully sell fineart photographs; and many of those who have tried havebeen met with disappointment. Until now, littleinformation of value has been available. In MarketingFine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from theviewpoint of a fine art landscape photographer who earnsa living from the sale of his fine art prints. Briotteaches that by taking control of the selling process,you can increase your profits and, ultimately, directyour own destiny. Briot's approach is based on offeringquality not quantity; and offering something unique,rather than something that is mass-produced. Thoughdirected toward selling fine art, this method can beapplied to other products.
LC Classification NumberTR581.B75 2011
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