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Globalizing Ideal Beauty : How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century by Denise H. Sutton (2009, Hardcover)

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Globalizing Ideal Beauty. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

About this product

Product Identifiers

PublisherPalgrave Macmillan

ISBN-100230611745

ISBN-139780230611740

eBay Product ID (ePID)95277788

Product Key Features

Number of PagesXii, 210 Pages

LanguageEnglish

Publication NameGlobalizing Ideal Beauty : How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century

Publication Year2009

SubjectMarketing / General, Beauty & Grooming, Economic History, Industries / General, Advertising & Promotion

TypeTextbook

Subject AreaHealth & Fitness, Business & Economics

AuthorDenise H. Sutton

FormatHardcover