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Empire State of Mind : How Jay-Z Went from Street Corner to Corner Office by Zack O'Malley Greenburg (2011, Hardcover)

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About this product

Product Information

Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day. But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s. Empire State of Mind tells the story behind Jay-Z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred "Fab 5 Freddy" Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records. He also includes new information on Jay-Z's various business dealings, such as: * The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released. * The Jay-Z branded Jeep that was scrapped just before going into production. * The real story behind his association with Armand de Brignac champagne. * The financial ramifications of his marriage to Beyonce. Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1591843812
ISBN-13
9781591843818
eBay Product ID (ePID)
92976339

Product Key Features

Book Title
Empire State Of Mind : How Jay-Z Went from Street Corner to Corner Office
Author
Zack O'malley Greenburg
Format
Hardcover
Language
English
Topic
Composers & Musicians, Business
Publication Year
2011
Genre
Biography & Autobiography
Number of Pages
256 Pages

Dimensions

Item Length
8.6in
Item Height
0.9in
Item Width
5.8in
Item Weight
12.8 Oz

Additional Product Features

Lc Classification Number
Ml420.J29.G74 2011
Grade from
Twelfth Grade
Reviews
"Fascinating, well-done biography of one of the most extraordinary entrepreneurs of our era." -Steve Forbes "Zack O''Malley Greenburg has become one of the rare reporters to bring dignified coverage of the hip-hop business into the mainstream. Empire State of Mind is a pure product of Greenburg''s care and insight, an exploration of hip-hop''s most enigmatic mogul, Jay-Z." -Dan Charnas, author of The Big Payback: The History of the Business of Hip- Hop " Empire State Of Mind follows the money and key pieces of the Jay-Z puzzle in this insightful, savvy read. From Jay''s humble Bed-Stuy Brooklyn roots as Shawn Carter into street crime and the drug game, to his rocket rise to the heights of hip-hop and the music business as one of entertainments most successful players...this book is like a GPS leading us through the modern urban reality of how Jay-Z''s empire was built." -Fred "Fab 5 Freddy" Brathwaite, hip-hop pioneer, artist, and longtime host of Yo! MTV Raps "Lively and often surprising, Empire State Of Mind analyzes one of the greatest assets of the hip-hop generation: the business mind of Jay-Z. In capturing Jay-Z''s refuse to lose mentality, Zack O''Malley Greenburg tells an important, instructive American story of our time." -Jeff Chang, author of Can''t Stop Won''t Stop: A History of the Hip-Hop Generation, "Fascinating, well-done biography of one of the most extraordinary entrepreneurs of our era." -Steve Forbes "Zack O'Malley Greenburg has become one of the rare reporters to bring dignified coverage of the hip-hop business into the mainstream. Empire State of Mind is a pure product of Greenburg's care and insight, an exploration of hip-hop's most enigmatic mogul, Jay-Z." -Dan Charnas, author of The Big Payback: The History of the Business of Hip- Hop " Empire State Of Mind follows the money and key pieces of the Jay-Z puzzle in this insightful, savvy read. From Jay's humble Bed-Stuy Brooklyn roots as Shawn Carter into street crime and the drug game, to his rocket rise to the heights of hip-hop and the music business as one of entertainments most successful players...this book is like a GPS leading us through the modern urban reality of how Jay-Z's empire was built." -Fred "Fab 5 Freddy" Brathwaite, hip-hop pioneer, artist, and longtime host of Yo! MTV Raps "Lively and often surprising, Empire State Of Mind analyzes one of the greatest assets of the hip-hop generation: the business mind of Jay-Z. In capturing Jay-Z's refuse to lose mentality, Zack O'Malley Greenburg tells an important, instructive American story of our time." -Jeff Chang, author of Can't Stop Won't Stop: A History of the Hip-Hop Generation
Copyright Date
2011
Lccn
2010-035334
Dewey Decimal
782.4/21649/092
Intended Audience
Trade
Dewey Edition
23

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Most relevant reviews

5 out of 5 stars
by mike_rozemaApr 04, 2011
great
This book is packed full of very good information. I'm going to be the next one to make 450 million.
5 out of 5 stars
by Ph7DFaowSIi@Del...Jul 08, 2012
Awesome!!
Love this book!...Whether he agreed to it or not...this book shows the critical thinking and analyzation mentality of a Business Man!!!

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