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Graphic Design Basics (with Premium Web Site Printed Access Card) by Amy E. Arntson (2011, Trade Paperback)

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Moflips23 (376)
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Good

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About this product

Product Information

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

Product Identifiers

Publisher
Wadsworth
ISBN-10
0495912077
ISBN-13
9780495912071
eBay Product ID (ePID)
92938673

Product Key Features

Author
Amy E. Arntson
Publication Name
Graphic Design Basics (With Premium Web Site Printed Access Card)
Format
Trade Paperback
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Length
10.7in
Item Height
0.5in
Item Width
8.5in
Item Weight
26.5 Oz

Additional Product Features

Lc Classification Number
Nc1000.A765 2012
Edition Number
6
Table of Content
1. Applying the Art of Design. 2. Graphic Design History. 3. Perception. 4. Toward a Dynamic Balance. 5. Good Gestalt. 6. Using Visual Language. 7. Layout Dynamics. 8. The Dynamics of Color. 9. Illustration and Photography in Design. 10. What is Advertising Design? 11. Production for Print and Online.
Copyright Date
2012
Target Audience
College Audience
Topic
Graphic Arts / Advertising, Graphic Arts / Typography, General, Graphic Arts / General
Lccn
2010-929199
Dewey Decimal
741.6
Dewey Edition
0
Illustrated
Yes
Genre
Design, Art, Education

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Most relevant reviews

4 out of 5 stars
by brh4ap3Dec 24, 2011
A good college textbook at a great value but be warned.
Some of the pictures/designs were embarrassing to my daughter as some of them were very inappropriate and pornographic, but she loved the book as a textbook. It was very informational and educational otherwise. This is a book at a great price!

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