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Elements of Graphic Design by Alex W. White (2011, Trade Paperback)
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- Buy It NowElements of Graphic Design : Space, Unity, Page Architecture, and Type, Paper...
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About this product
Product Identifiers
PublisherSkyhorse Publishing Company, Incorporated
ISBN-101581157622
ISBN-139781581157628
eBay Product ID (ePID)92405483
Product Key Features
Edition2
Book TitleElements of Graphic Design
Number of Pages224 Pages
LanguageEnglish
TopicHistory & Criticism, Graphic Arts / Commercial & Corporate, Graphic Arts / Advertising, Graphic Arts / Typography
Publication Year2011
IllustratorYes
GenreDesign
AuthorAlex W. White
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight33 Oz
Item Length10 in
Item Width8 in
Additional Product Features
Intended AudienceTrade
LCCN2010-043571
TitleLeadingThe
Dewey Edition23
Reviews"White sets out key concepts of space, unity, page architecture, and typography for the benefit of other designers, art directors, and students. . . . A clear introduction; recommended for anyone learning or reviewing graphic design." -- Library Journal "Alex W. White provides one of the clearest and most thoughtful introductions to graphic design that I've read. This book is also one of the few to really demystify the idea and use of white space in design--a topic that at once confuses young designers and causes seasoned clients to curl their lips with disdain. Read and learn." -- Alexander Isley , Lecturer at Yale Graduate School of Art, past President of AIGA NY " The Elements of Graphic Design 's first edition has been one of the most useful books on the details of design and effective visual communication. The second edition is certain to become a standard in every design studio library." -- Sharon Werner , founder of Werner Design Werks "An expert educator, Alex W. White has purified the fundamentals of graphic design into a vigorous and all-embracing book. No matter what stage of your design career, this second edition of The Elements of Graphic Design is, or ought to be, required reading." -- Kevin Smith , AIGA awards recipient, Professor at Parsons, The New School for Design "Student or professional, if you need the 'simple' basics--or want to get to more 'complex' basics--if you don't yet know the necessities of successful graphic design--or have forgotten them in the complexity of today's overwhelming possibilities, here is the book for you. It's by a guy who has quite a track record of speaking to both." -- Ed Fella , AIGA Medalist, Professor at CalArts' graphic design program "This book explains what I try to get across to my designers: how to make all parts of a design work together. My office has a big library and this is the book I hand over when breakthroughs are needed." -- Matteo Bologna , CD and founder of Mucca Design, New York, "White sets out key concepts of space, unity, page architecture, and typography for the benefit of other designers, art directors, and students ... A clear introduction; recommended for anyone learning or reviewing graphic design." -- Library Journal "Alex W. White provides one of the clearest and most thoughtful introductions to graphic design that I've read. This book is also one of the few to really demystify the idea and use of white space in design-a topic that at once confuses young designers and causes seasoned clients to curl their lips with disdain. Read and learn." - Alexander Isley , Lecturer at Yale Graduate School of Art, past President of AIGA NY "The Elements of Graphic Design's first edition has been one of the most useful books on the details of design and effective visual communication. The second edition is certain become a standard in every design studio library."- Sharon Werner , founder of Werner Design Werks "An expert educator, Alex W. White has purified the fundamentals of graphic design into a vigorous and all-embracing book. No matter what stage of your design career, this second edition of The Elements of Graphic Design is, or ought to be, required reading."- Kevin Smith , AIGA awards recipient, Professor at Parsons, The New School for Design
Dewey Decimal741.6
SynopsisThis very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships., Now in full color in a larger size! 40% more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource for graphic designers, professors, and students. This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The second edition includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers., Now in full color in a larger size 40% more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource for graphic designers, professors, and students. This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The second edition includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers., This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on web design and new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
LC Classification NumberZ246.W56 2011
