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Graphic Design Basics by Amy E. Arntson (2011, Trade Paperback)

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Authors : Arntson, Amy E. Graphic Design Basics. Title : Graphic Design Basics. May not include working access code. Will not include dust jacket.

About this product

Product Identifiers

PublisherWadsworth

ISBN-101111347174

ISBN-139781111347178

eBay Product ID (ePID)92281855

Product Key Features

Number of Pages272 Pages

Publication NameGraphic Design Basics

LanguageEnglish

SubjectGraphic Arts / Advertising, General, Graphic Arts / Typography, Graphic Arts / General

Publication Year2011

FeaturesRevised

TypeTextbook

AuthorAmy E. Arntson

Subject AreaDesign, Art, Education

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight26.5 Oz

Item Length10.6 in

Item Width8.4 in

Additional Product Features

Edition Number6

Intended AudienceCollege Audience

Dewey Edition0

Dewey Decimal741.6

Table Of Content1. Applying the Art of Design. 2. Graphic Design History. 3. Perception. 4. Toward a Dynamic Balance. 5. Good Gestalt. 6. Using Visual Language. 7. Layout Dynamics. 8. The Dynamics of Color. 9. Illustration and Photography in Design. 10. What is Advertising Design? 11. Production for Print and Online.

Edition DescriptionRevised edition

SynopsisGRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leaders interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. A Premium Website, available separately, offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links., GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. A Premium Website, available separately, offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.