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Logos That Last : How to Create Iconic Visual Branding by Allan Peters (2023, Hardcover)

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About this product

Product Identifiers

PublisherQuarto Publishing Group USA

ISBN-100760383170

ISBN-139780760383179

eBay Product ID (ePID)9059009308

Product Key Features

Book TitleLogos That Last : How to Create Iconic Visual Branding

Number of Pages208 Pages

LanguageEnglish

Publication Year2023

TopicGraphic Arts / Branding & Logo Design, Reference, Graphic Arts / Typography

GenreDesign

AuthorAllan Peters

FormatHardcover

Dimensions

Item Weight36.1 Oz

Item Length10.2 in

Item Width8.8 in

Additional Product Features

Intended AudienceTrade

Dewey Decimal741.6

Table Of ContentHello The Pursuit of Perfection The Beginning Chapter 1: What Makes a Logo Last? Chapter 2: Brand Mark Process Chapter 3: Inspiration Hunting Chapter 4: Badge Design Process Chapter 5: Brand Extensions Chapter 6: Brand Evolution Chapter 7: The Shop Chapter 8: Case Studies Chapter 9: Passion Projects Thank You Acknowledgments About the Author Index

SynopsisWith Logos that Last , learn key concepts and transformational techniques for creating iconic visual branding., With Logos that Last , learn key concepts and transformational techniques for creating iconic visual branding. Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last . Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level . Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients , while cultivating consistency and productivity . Logos that Last also includes: Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession With Logos that Last , discover how to create inventive, thoughtful, and enduring logos with Peterss own hands-on, step-by-step process., Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last . *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* *One of the "top 20 books that all graphic designers should read (and own)," according to Adobe.com* Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level , Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects. Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity . Logos that Last also includes: Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession With Logos that Last , discover how to create inventive, thoughtful, and enduring logos using Peters's own hands-on, step-by-step process.