Reviews
" When Broadway Was the Runway provides fresh insight into the relationship between consumer capitalism and the theater, department store, and fashion industries and sheds new light on the dramatically shifting configurations of gender, beauty, and the self in the twentieth century. A great accomplishment!"--Nan Enstad, author of Ladies of Labor, Girls of Adventure, " When Broadway Was the Runway provides fresh insight into the relationship between consumer capitalism and the theater, department store, and fashion industries and sheds new light on the dramatically shifting configurations of gender, beauty, and the self in the twentieth century. A great accomplishment!"-Nan Enstad, author of Ladies of Labor, Girls of Adventure, When Broadway Was the Runway provides fresh insight into the relationship between consumer capitalism and the theater, department store, and fashion industries and sheds new light on the dramatically shifting configurations of gender, beauty, and the self in the twentieth century. A great accomplishment!, "A rich and highly readable historical analysis of the relationship among Broadway theater, fashion, gender, and consumerism. Drawing on a wide range of primary sources, and interweaving scholarship on theater, department stores, fashion, and consumer culture more generally, Schweitzer demonstrates the motivations of the players who hoped to shape women's aspirations and consumer practices as well as the vast agency practiced by female consumers themselves. It is a story that was waiting to be told, and Schweitzer tells it in a meticulous and insightful way."-- American Historical Review, A rich and highly readable historical analysis of the relationship among Broadway theater, fashion, gender, and consumerism. Drawing on a wide range of primary sources, and interweaving scholarship on theater, department stores, fashion, and consumer culture more generally, Schweitzer demonstrates the motivations of the players who hoped to shape women's aspirations and consumer practices as well as the vast agency practiced by female consumers themselves. It is a story that was waiting to be told, and Schweitzer tells it in a meticulous and insightful way., "A rich and highly readable historical analysis of the relationship among Broadway theater, fashion, gender, and consumerism. Drawing on a wide range of primary sources, and interweaving scholarship on theater, department stores, fashion, and consumer culture more generally, Schweitzer demonstrates the motivations of the players who hoped to shape women's aspirations and consumer practices as well as the vast agency practiced by female consumers themselves. It is a story that was waiting to be told, and Schweitzer tells it in a meticulous and insightful way."- American Historical Review
