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MASS COMMUNICATION: LIVING IN A MEDIA WORLD By Ralph E. Hanson *Mint Condition* - Picture 1 of 1

Mass Communication : Living in a Media World by Ralph E. Hanson (2010, Trade Paperback)

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MASS COMMUNICATION: LIVING IN A MEDIA WORLD By Ralph E. Hanson **Mint Condition**.

About this product

Product Identifiers

Publisher
CQ Press
ISBN-10
1604266007
ISBN-13
9781604266009
eBay Product ID (ePID)
84592270

Product Key Features

Number of Pages
696 Pages
Publication Name
Mass Communication : Living in a Media World
Language
English
Subject
Communication Studies, Media Studies, Journalism
Publication Year
2010
Features
Revised
Type
Textbook
Author
Ralph E. Hanson
Subject Area
Language Arts & Disciplines, Social Science
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
47.9 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

Edition Number
3
Intended Audience
College Audience
LCCN
2009-053989
Dewey Edition
23
Number of Volumes
00 vols.
Illustrated
Yes
Dewey Decimal
302.23
Edition Description
Revised edition
Table Of Content
PART ONE: INTRODUCTION TO THE MEDIALiving in a Media WorldMass Communication Effects: How Society and Media InteractThe Media Business: Consolidation, Globalization, and the Long TailPART TWO: PRINT MEDIABooks: The Birth of the Mass MediaMagazines: The Power of Words and ImagesNewspapers & the News: Reflection of a Democratic SocietyPART THREE: ELECTRONIC MEDIAAudio: Music and Talk Across MediaMovies: Mass Producing EntertainmentTelevision: Broadcast and BeyondThe Internet: Mass Communication Gets PersonalPART FOUR: STRATEGIC COMMUNICATIONAdvertising: Selling a MessagePublic Relations: Interactions, Relationships, and the NewsPART FIVE: REGULATION AND CONTROL OF THE MEDIAMedia Law: Free Speech and FairnessMedia Ethics: Truthfulness, Fairness, and Standards of DecencyGlobal Media: Communication Around the World
Synopsis
Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students ability to be smarter consumers of media or think critically about the medias role in todays society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text. Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of: * the role of social media in breaking domestic and international news stories * video games as a form of interactive media * the newspaper industrys continuing financial woes * further consolidation of the media industry with the NBC/Comcast merger and the News Corporations purchase of the Wall Street Journal * public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics * integrated marketing communication in the advertising chapter. Key Features: * chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone * timelines place important media events in a broader historical context * test your media literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption * a marginal glossary helps reinforce learning of key concepts as students read., Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students' ability to be smarter consumers of media or think critically about the media's role in today's society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text that will save your students as much as $50. Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of: - the role of social media in breaking domestic and international news stories; - video games as a form of interactive media; - the newspaper industry's continuing financial woes; - further consolidation of the media industry with the NBC/Comcast merger and the News Corporation's purchase of the Wall Street Journal; - public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics; and - integrated marketing communication in the advertising chapter. UNIQUE FEATURES HELP REINFORCE THE BOOK'S APPROACH: - Chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone. - Timelines place important media events in a broader historical context. - Test Your Media Literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption. - A marginal glossary helps reinforce learning of key concepts as students read. THE SEVEN TRUTHS "THEY" DON'T WANT YOU TO KNOW ABOUT THE MEDIA: 1. The media are essential components of our lives. 2. There are no mainstream media (MSM). 3. Everything from the margin moves to the center. 4. Nothing's new--everything that happened in the past will happen again. 5. New media are always scary. 6. Activism and analysis are not the same thing. 7. There is no "they.", Covering topics such as video games, public relations and social media, this informative book guides readers through the field of mass communication and allows them to critically engage with this area.
LC Classification Number
P90.H314 2010

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item 1 Mass Communication: Living in a Media World by Hanson, Ralph E.
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item 2 Mass Communication: Living in a Media World by Hanson, Ralph E.
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2 out of 5 stars
by NKzGGyCHS5e@Del...Oct 04, 2012
too expensive prices ebay should lower price
I am happy with the product, requisite for college class, but found it cheaper at school library...sad to think you are saving money when you are not :(

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