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Principles of Marketing : Study Guide by Phillip Kotler (2007, Trade Paperback)

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About this product

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100132389878

ISBN-139780132389877

eBay Product ID (ePID)84280775

Product Key Features

Number of Pages408 Pages

LanguageEnglish

Publication NamePrinciples of Marketing : Study Guide

Publication Year2007

SubjectMarketing / General

TypeTextbook

AuthorPhillip Kotler

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight32.6 Oz

Item Length10.9 in

Item Width8.5 in

Additional Product Features

Edition Number12

Intended AudienceCollege Audience

Edition DescriptionStudent edition,Study Guide

SynopsisThe 12th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. There is also a section providing suggested answers for all exercises, offering the students feedback on their responses. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.