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Aunt Jemima, Uncle Ben, and Rastus : Blacks in Advertising, Yesterday, Today, and Tomorrow by Marilyn Kern Foxworth (1994, Trade Paperback)
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Publisher: Bloomsbury Publishing PLC. Publication Date: 11/30/1994. Your source for quality books at reduced prices. Condition Guide. Item Availability.
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About this product
Product Identifiers
PublisherBloomsbury Publishing USA
ISBN-100275951847
ISBN-139780275951849
eBay Product ID (ePID)81624
Product Key Features
Number of Pages256 Pages
LanguageEnglish
Publication NameAunt Jemima, Uncle Ben, and Rastus : Blacks in Advertising, Yesterday, Today, and Tomorrow
Publication Year1994
SubjectMedia Studies, General, Ethnic Studies / African American Studies
TypeTextbook
AuthorMarilyn Kern Foxworth
Subject AreaSocial Science, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight12.8 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceCollege Audience
LCCN93-037507
Reviews"A well-researched and written book . . . The author does an excellent job of exploring the nuances of racial stereotyping . . . Recommended for history, black studies, and media studies collections." -- Library Journal "[A]n important book, rigorously researched and quite readable." -- Everette E. Dennis, Executive Director The Freedom Forum Media "Read Kern-Foxworth if you want to understand how the tricks of imagery that we all can see actually work." -- Black Issues in Higher Education, "A well-researched and written book . . . The author does an excellent job of exploring the nuances of racial stereotyping . . . Recommended for history, black studies, and media studies collections" Library Journal, "Read Kern-Foxworth if you want to understand how the tricks of imagery that we all can see actually work"- Black Issues in Higher Education, ". . . an important book, rigorously researched and quite readable." Everette E. Dennis, Executive Director The Freedom Forum Media Studies Center, "Read Kern-Foxworth if you want to understand how the tricks of imagery that we all can see actually work" Black Issues in Higher Education
Number of Volumes1 vol.
IllustratedYes
Table Of ContentDedication Foreword by Alex Haley Preface Introduction Slave Advertisements: A Mirror to the "Peculiar Institution" Memories of the Way We Were: Blacks in Early Advertising Myths, Lies, and Stereotypes: Black Advertising Symbols, Characters, and Models Aunt Jemima: The Most Battered Woman in America Rises to the Top Invisible Consumers: Gaining Equal Representation for Blacks in Advertising Separate But Definitely Not Equal: Frequency of Blacks in Advertising Blacks in Advertising: Critics Give Two Thumbs Up Epilogue: Colorizing Advertising: A 21st Century Challenge Appendix: African-American Museums and Resource Centers Selected Bibliography Index
SynopsisThis book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.
LC Classification NumberMF5813
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