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Engaged Persuasion in a Post-Truth World by Stephen K. Hunt and Kevin R. Meyer (2021, Trade Paperback)

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Engaged Persuasion in a Post-Truth World by Hunt, Stephen K., ISBN 151654823X, ISBN-13 9781516548231, Brand New, Free shipping in the US

About this product

Product Identifiers

PublisherCognella, Inc.

ISBN-10151654823X

ISBN-139781516548231

eBay Product ID (ePID)8038770802

Product Key Features

Number of Pages450 Pages

Publication NameEngaged Persuasion in a Post-Truth World

LanguageEnglish

Publication Year2021

SubjectGeneral

TypeTextbook

Subject AreaSocial Science

AuthorStephen K. Hunt, Kevin R. Meyer

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight27.4 Oz

Item Length10 in

Item Width7 in

Additional Product Features

Intended AudienceScholarly & Professional

SynopsisEngaged Persuasion in a Post-Truth World provides an innovative approach to inspire students' interest in persuasive communication in today's ever-evolving world. The book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students' exploration of persuasion. This multi-disciplinary, research-driven textbook highlights contemporary studies in persuasion. It covers the dynamics of persuasion, including important source, receiver, and message components while also exploring the effects of persuasive communication on receivers' attitudes, values, beliefs, and behaviors. Students examine the application of persuasive communication concepts and theories to their lives in multiple contemporary contexts, such as campus, residence, workplace, classroom, and online communities. Unique themes explored in the book include the application of contemporary persuasion theory and research to the post-truth era, the influence of new media on persuasive communication, and how students can use persuasion to become civically engaged and advance the common good. A highly relevant and wholly original approach, Engaged Persuasion in a Post-Truth World is an exemplary text for courses in persuasive communication., Provides an innovative approach to inspire students' interest in persuasive communication in today's ever-evolving world. The book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students' exploration of persuasion.