Reviews
"This fast-paced narrative captures the excitement of the startup world and reminds me of the early days of Wikipedia when I realized we were onto something big. A big revelation is how Mark Zuckerberg 's idealism led him to focus on product improvements rather than short-term revenue gains, and how critical this was to the company 's success. "--Jimmy Wales, Founder,Wikipedia, "This is a fantastic book, filled with great reporting and colorful narrative. The human drama of Mark Zuckerberg and his colleagues gives an exciting glimpse of how to launch a game-changing startup."--Walter Isaacson, author ofEinstein: His Life and Universe, “Kirkpatrick’s telling of the early days of Facebook is exciting. . . . His reporting skills are impressive.â€� --Rachel Metz, Associated Press, "David Kirkpatrick recounts in fastidious and fascinating detail the breakneck development of this 21st century phenomenon. Facebook's capacity to galvanize human behavior has already had vast and irreversible consequences for society, politics, and marketing. There will be many more to come ? accompanied, it seems certain, by some degree of turbulence. It's a fascinating story ? and it's only 6 years old."--Martin Sorrell, CEO, WPP Group, "Kirkpatrick does the best job yet of making sense of Facebook's founder, 26-year-old Mark Zuckerberg. . . . Is Zuckerberg a genius? A flake? A bit of both? The book explains how his many facets fit together." --George Anders, Forbes, "Kirkpatrick's amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it 's fascinating to read what resulted."--Chris Anderson, editor ofWiredand author ofThe Long Tail, €Œfast-Paced. . . . Makes for Gripping Reading.€� --G. Pascal Zachary, the San Francisco Chronicle, “Kirkpatrick tells a gripping tale of how the company was created and came to such dominance. As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on.â€� Don Tapscott, The Globe and Mail (Toronto), “A thoughtful, even-handed analysis of the Web site’s impact. . . . The Facebook Effect leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power.â€� --David Pogue, The New York Times Book Review, “Kirkpatrick’s amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it ’s fascinating to read what resulted.â€� --Chris Anderson, editor of Wired and author of The Long Tail, "As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on."--Don Tapscott,The Globe and Mail(Toronto), "Kirkpatrick gives the reader a detailed understanding of how the company grew from a 2004 Harvard dorm-room project into the world's second-most-visited site after Google."--Michiko Kakutani,The New York Times, "Kirkpatrick tells a gripping tale of how the company was created and came to such dominance. As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on." --Don Tapscott, The Globe and Mail (Toronto), "Kirkpatrick's amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it 's fascinating to read what resulted." --Chris Anderson, editor of Wired and author of The Long Tail, "A thoughtful, even-handed analysis of the Web site's impact. . . .The Facebook Effectleaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power."--David Pogue,The New York Times Book Review, "It's fun to read this amazing story of how Mark Zuckerberg created Facebook and made it huge worldwide. It's also a brilliant window into what it takes to be a successful Internet entrepreneur."--Marc Benioff, founder and CEO, Salesforce.com, "Finally, the page-turning inside scoop on one of the most important companies of the decade. For anyone who wondered how Facebook got where it is -- and for all of us who wonder (and worry about) where it's going next -- this is critical reading."--Eli Pariser, President, Moveon.org, "Kirkpatrick's telling of the early days of Facebook is exciting. . . . His reporting skills are impressive."--Rachel Metz,Associated Press, "The Facebook Effectis actually two books in one. One part is the exhaustively reported story of Facebook's founding and meteoric rise to near ubiquity; the other is a thoughtful analysis of its impact."--Ethan Gilsdorf,The Boston Globe, "Kirkpatrick does the best job yet of making sense of Facebook's founder, 26-year-old Mark Zuckerberg. . . . Is Zuckerberg a genius? A flake? A bit of both? The book explains how his many facets fit together." -George Anders, Forbes, "Kirkpatrick's amazing reporting details what happens when a hacker culture turns into a multi-billion-dollar firm. Mark Zuckerberg sought to maintain that hacker energy, and it 's fascinating to read what resulted." --Chris Anderson, editor of Wired and author of The Long Tail, " The Facebook Effect is actually two books in one. One part is the exhaustively reported story of Facebook's founding and meteoric rise to near ubiquity; the other is a thoughtful analysis of its impact." --Ethan Gilsdorf, The Boston Globe, "Kirkpatrick tells a gripping tale of how the company was created and came to such dominance. As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on." Don Tapscott, The Globe and Mail (Toronto), “ The Facebook Effect is actually two books in one. One part is the exhaustively reported story of Facebook’s founding and meteoric rise to near ubiquity; the other is a thoughtful analysis of its impact." --Ethan Gilsdorf, The Boston Globe, "Kirkpatrick's telling of the early days of Facebook is exciting. . . . His reporting skills are impressive." --Rachel Metz, Associated Press, "This is a fantastic book, filled with great reporting and colorful narrative. The human drama of Mark Zuckerberg and his colleagues gives an exciting glimpse of how to launch a game-changing startup." --Walter Isaacson, author of Einstein: His Life and Universe, "Facebook is becoming the dominant social networking tool, facilitating our online and offline worlds. The Facebook Effecteffectively shows its rapid evolution, where it is going, and how it will increasingly affect our lives."--Craig Newmark, founder of craigslist, "Engrossing. . . . A detailed and scrupulously fair history of [Facebook]." --Rich Jaroslovsky, Bloomberg Businessweek, "Engrossing. . . . A detailed and scrupulously fair history of [Facebook]."--Rich Jaroslovsky,Bloomberg News, "A thoughtful, even-handed analysis of the Web site's impact. . . . The Facebook Effect leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power." --David Pogue, The New York Times Book Review, "Kirkpatrick gives the reader a detailed understanding of how the company grew from a 2004 Harvard dorm-room project into the world's second-most-visited site after Google." --Michiko Kakutani, The New York Times, "Kirkpatrick tells a gripping tale of how the company was created and came to such dominance. As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on."Don Tapscott,The Globe and Mail(Toronto), "Kirkpatrick tells a gripping tale of how the company was created and came to such dominance. As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on." -Don Tapscott, The Globe and Mail (Toronto), "Kirkpatrick does the best job yet of making sense of Facebook's founder, 26-year-old Mark Zuckerberg. . . . Is Zuckerberg a genius? A flake? A bit of both? The book explains how his many facets fit together." --George Anders, Forbes
