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Marketing Strategy : A Decision Focused Approach by John Mullins, Harper W. Boyd Jr. and Orville C. Walker (2010, Trade Paperback)

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About this product

Product Identifiers

PublisherMcGraw-Hill Higher Education

ISBN-100073381152

ISBN-139780073381152

eBay Product ID (ePID)77873164

Product Key Features

Number of Pages368 Pages

LanguageEnglish

Publication NameMarketing Strategy : a Decision Focused Approach

Publication Year2010

SubjectMarketing / General

TypeTextbook

Subject AreaBusiness & Economics

AuthorJohn Mullins, Harper W. Boyd Jr., Orville C. Walker

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight22.9 Oz

Item Length10 in

Item Width8 in

Additional Product Features

Edition Number7

Intended AudienceCollege Audience

LCCN2009-043026

Dewey Edition22

IllustratedYes

Dewey Decimal658.8/02

SynopsisMarketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition., Marketing Strategy 7/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. The books strategic decision making remains the key strength of this text while separating itself from all the competitors. The 7th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

LC Classification NumberHF5415.13.M3586 2010